Amarillo Corner Hit by Accidents Again, Rustic Farm Perseveres

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The Batteries Plus building in Amarillo is being rebuilt after a truck accident last year destroyed the structure, while their neighbor Rustic Farm has now suffered a second accident in less than a year at the same problematic Paramount exit location. A drunk driver recently damaged Rustic Farm's property, including their handmade metal yard art displays, but the business remains open and welcoming customers as spring approaches.

Why it matters

The Paramount exit in Amarillo has proven to be a dangerous location prone to vehicle accidents, raising concerns about road safety and infrastructure in the area. While Batteries Plus is able to rebuild, the repeated incidents have posed challenges for the smaller Rustic Farm business, underscoring the difficulties faced by local independent retailers when their property is damaged.

The details

In March 2025, a semi-truck hit and destroyed the Batteries Plus building off Paramount in Amarillo. Now, nearly a year later, the company is in the process of purchasing the land and preparing to rebuild. Meanwhile, Rustic Farm, a neighboring business that sells handmade metal yard art, narrowly avoided major damage in the 2025 incident. However, this past weekend a drunk driver crashed through Rustic Farm's front fence, flattened some of their outdoor displays, and caused other property damage, though the business remains open.

• In March 2025, a semi-truck hit and destroyed the Batteries Plus building.
• Over the past weekend, a drunk driver crashed into Rustic Farm, causing new damage.

What they’re saying

What’s next

As the Batteries Plus rebuilding process continues, local officials will likely examine ways to improve safety and reduce accidents at the Paramount exit. Rustic Farm will work to repair the latest damage and continue serving the community.