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Amarillo Today
By the People, for the People
Wonderland Park Announces New Season Passes Under 360 Parks Ownership
Amarillo's iconic amusement park introduces unlimited visits with new season pass program.
Published on Feb. 10, 2026
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Wonderland Park in Amarillo, Texas is starting a new chapter under the ownership of 360 Parks. One of the first major announcements is the introduction of season passes that will allow unlimited visits, a feature many families have requested in the past but was previously unavailable.
Why it matters
The new season pass program is a game-changer for Wonderland Park, making it more accessible and cost-effective for local families to enjoy the park throughout the season. This aligns with 360 Parks' goal of enhancing the guest experience and attracting more visitors to the long-standing Amarillo attraction.
The details
Under the new ownership, Wonderland Park has hinted at several changes, including the introduction of season passes that will provide unlimited visits. This is a feature many park-goers have requested in the past, but was not previously offered. The park's social media page has teased the upcoming "new season pass" and "unlimited visits," which is expected to be a major draw for Amarillo families.
- Wonderland Park typically opens for the season around Easter weekend.
- The new season pass program is expected to be available before the park's 2026 opening.
The players
360 Parks
The new ownership group that recently acquired Wonderland Park and is implementing changes to enhance the guest experience.
Wonderland Park
A long-standing amusement park in Amarillo, Texas that has been a popular destination for local families for decades.
What’s next
Wonderland Park is expected to announce more details about the new season pass program and other changes ahead of the park's 2026 opening season.
The takeaway
The introduction of unlimited visit season passes under 360 Parks' ownership signals a new era for Wonderland Park, making the beloved Amarillo attraction more accessible and affordable for local families to enjoy throughout the season.
