Dolly Parton's Dollywood Celebrates 40 Years of Theme Park Success

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Dolly Parton's Dollywood theme park in Pigeon Forge, Tennessee is celebrating its 40th anniversary this year. The park, which Parton co-owns, set a new attendance record during its 2025 season, cementing its status as one of the country's most popular regional theme parks. As America's richest self-made woman, Parton's ownership stake in Dollywood is a significant part of her vast business empire and net worth.

Why it matters

Dollywood's continued success over four decades highlights Dolly Parton's savvy business instincts and her ability to translate her iconic country music brand into a thriving tourism destination. The park's popularity also reflects the growing demand for unique, regionally-focused theme park experiences that offer a personalized connection to the local culture and celebrity figures.

The details

Dollywood first opened its doors in 1986 in Pigeon Forge, Tennessee, a small town near the Great Smoky Mountains. Parton partnered with Herschend Family Entertainment to develop the park, which features rides, shows, and exhibits celebrating the singer's life and music. Over the years, Dollywood has expanded with new attractions, restaurants, and lodging options, solidifying its status as a must-visit destination for country music fans and theme park enthusiasts alike.

• Dollywood first opened in 1986.
• The park set a new attendance record during its 2025 season.