Rolex Teases 100-Year Oyster Anniversary Watch for Watches & Wonders 2026

The luxury brand's new video hints at a commemorative Oyster Perpetual model celebrating a century of the iconic case design.

Apr. 12, 2026 at 8:57am

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A close-up photograph of the disassembled components of a Rolex Oyster case, arranged in a minimalist, high-end studio still life that captures the precision engineering and timeless design of this iconic watch feature.Rolex's teaser for the Oyster's 100th anniversary hints at a commemorative timepiece that will celebrate the iconic case design's enduring legacy and innovative future.Today in Nashville

Rolex has released a captivating teaser video for the 100th anniversary of its legendary Oyster case, building anticipation for a special commemorative watch to be unveiled at the upcoming Watches & Wonders 2026 event. The video blends vintage imagery with futuristic elements, showcasing Rolex's rich history and hinting at innovative new directions for the iconic Oyster line.

Why it matters

As one of the most recognizable and prestigious watch brands in the world, Rolex's celebration of the Oyster's centennial is a significant event in the luxury timepiece industry. The Oyster case has been a defining feature of Rolex's watches since its introduction in 1926, and this anniversary marks a major milestone in the brand's storied legacy.

The details

The teaser video opens with a striking visual of an exploded hexagonal gold Oyster case, a bold nod to the original 1920s design. It then transitions to close-ups of a classic Oyster dial, complete with guilloché patterns, printed Roman numerals, and a railroad minute track. Historical footage showcases the Oyster's role in iconic feats, from Mercedes Gleitze's English Channel swim to the first Everest expedition.

  • The Oyster case was introduced by Rolex in 1926.
  • Rolex will unveil a commemorative Oyster Perpetual watch at Watches & Wonders 2026, the brand's annual showcase event.

The players

Rolex

A Swiss luxury watch manufacturer and one of the most prestigious and recognizable brands in the world.

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What they’re saying

“Rolex's approach to this anniversary is a testament to its commitment to tradition and innovation. By celebrating the past while looking to the future, they are ensuring their place at the forefront of the luxury watch industry.”

— Rueben Jacobs, Author

What’s next

Speculation is mounting about what Rolex will unveil at Watches & Wonders 2026 to commemorate the Oyster's 100-year anniversary. Possibilities include new versions of iconic models like the Submariner, GMT-Master II, Daytona, Explorer, and Sea-Dweller, as well as a special edition Oyster Perpetual featuring unique design elements.

The takeaway

Rolex's teaser video showcases the brand's mastery of storytelling and its ability to balance tradition with innovation. The anticipation for the Oyster's centennial celebration at Watches & Wonders 2026 highlights Rolex's enduring influence and the continued fascination with the iconic Oyster case design.