Titans Unveil New Logo and Uniforms, Embracing Titans Blue

The redesign aims to represent the franchise's future while leaving some of its past behind.

Mar. 13, 2026 at 4:52pm

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The Tennessee Titans have unveiled a new logo and uniform design, simplifying their look and emphasizing their distinct Titans blue color. The team says the changes are about the future, but the redesign also creates distance from some of the franchise's recent struggles and bad football. The new uniforms feature a more modern, minimal branding with fewer colors and subtler design elements compared to the previous look.

Why it matters

The Titans' uniform and logo overhaul comes at a pivotal time for the franchise, as they prepare to move into a new $2.2 billion stadium in 2027. The visual reset aligns with the team's efforts to revamp the roster and write a new chapter, hoping to recapture the success of their only Super Bowl appearance in 1999 when they had their previous uniform design.

The details

The Titans' new look features three primary colors - Titans blue, white, and a small amount of navy. The flames from the previous fireball logo have been removed, and the uniform design elements like shoulder blade points and helmet stripes have been simplified to thin lines meant to resemble guitar strings. Team officials say the distinct Titans blue was chosen to give the franchise a unique identity in the NFL, as many other teams wear variations of dark blue.

  • The Titans' new logo and uniforms will debut in the 2027 season, coinciding with the opening of the team's new $2.2 billion stadium.
  • The franchise's last Super Bowl appearance and best five-year stretch came in 1999, the first year of their previous two-tone blue uniform design.

The players

Erin Swartz

The Titans' senior vice president of brand marketing, who spoke about the intentional proportionality of the new colors.

Burke Nill

The Titans' president and CEO, who said the new design represents 'the best of who we've always been.'

Jevon Kearse

A former Titans player who noted the team's success when they switched uniforms in 1999.

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What they’re saying

“What we knew for sure we wanted was that Titans blue as the primary, and it wasn't just because the fans told us so, which they did. It's because we know that on any given Sunday, about 25 percent of NFL teams can show up in either navy or dark blue color but we're the only team in the NFL that has this particular shade of blue.”

— Erin Swartz, Senior Vice President of Brand Marketing, Tennessee Titans

“We wanted something that would represent the best of who we've always been and hits on representing Nashville and Tennessee well, having the look and feel that our fans and players responded to so well and came upon something that was classic and timeless.”

— Burke Nill, President and CEO, Tennessee Titans

“I was here in 99 when we switched the uniforms up, and guess what happened?”

— Jevon Kearse

What’s next

The Titans' new uniforms and logo will make their debut when the team opens its new $2.2 billion stadium in 2027, giving the franchise a fresh start and a chance to recapture the success of their 1999 Super Bowl run.

The takeaway

The Titans' uniform and logo redesign is about more than just updating their look - it's a symbolic move to leave behind the franchise's recent struggles and create a new identity aligned with their future. By embracing their distinct Titans blue and simplifying their branding, the team hopes to forge a new era of success in their new stadium.