Titans Reportedly Eyeing Rebrand Ahead of New Stadium

Leaked merchandise image sparks speculation about potential logo and uniform changes for the NFL franchise.

Published on Feb. 25, 2026

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The Tennessee Titans are rumored to be considering a rebrand as they prepare to open a new stadium in 2027. A leaked image of a plush football showing a potential new Titans logo has surfaced, featuring a more basic 'T' design without flames and a lighter blue color scheme. The team has declined to comment on the situation, but the Titans have undergone various uniform and helmet tweaks over the years since changing their name from the Oilers in 1999.

Why it matters

Rebranding can be a high-stakes move for professional sports franchises, as it aims to refresh the team's identity and connect with fans. The Titans' potential rebrand comes at a pivotal time as they prepare to open a new stadium, which often serves as a catalyst for teams to update their visual brand.

The details

The leaked image of the plush football was posted by the Titans fan account TicTacTitans on Twitter before being taken down. The revised logo features a simpler 'T' design without the flame elements of the current logo, along with a lighter blue color. The Titans have not commented publicly on the potential rebrand, but the franchise has made uniform and helmet changes over the years since transitioning from the Houston Oilers name in 1999.

  • The Titans are set to open a new stadium in 2027.

The players

Tennessee Titans

The professional American football team that plays in the National Football League (NFL) and is based in Nashville, Tennessee.

Fanatics

A leading provider of licensed sports merchandise, operating e-commerce websites and retail stores for major professional sports leagues and teams.

TicTacTitans

A Twitter account run by Titans fans that tracks news and rumors about the team.

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What’s next

The Titans have not provided any timeline or additional details about a potential rebrand, so it remains to be seen if and when they will officially unveil a new logo and uniforms ahead of the opening of their new stadium in 2027.

The takeaway

Rebranding can be a risky but potentially rewarding move for professional sports teams, as it allows them to refresh their visual identity and connect with both longtime and new fans. The Titans' potential rebrand comes at an opportune time as they prepare to open a new stadium, but the team will need to carefully navigate the process to ensure a smooth transition and maintain the loyalty of their fanbase.