American Rebel Holdings Shares Surge Over 37% After Hours

Partnership with A1 Safe and Vault Company drives sales and dealer expansion at Western Hunting & Conservation Expo

Published on Feb. 25, 2026

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American Rebel Holdings Inc. (NASDAQ:AREB) saw its shares jump 37.33% in after-hours trading on Tuesday to $0.21 after the company's subsidiary, Champion Safe Company, partnered with Utah-based A1 Safe and Vault Company to showcase Champion safes and advanced vault door solutions at the 2026 Western Hunting & Conservation Expo in Salt Lake City.

Why it matters

The successful expo collaboration allowed Champion Safe to demonstrate its 'quality, reliability, and innovation' to attendees, leading to increased sales and the potential for expanded dealer relationships in Utah to meet growing customer demand for premium vault solutions.

The details

According to Benzinga Pro data, American Rebel Holdings closed the regular session down 7.24% at $0.15 before the after-hours surge. The Nashville-based company, which designs, manufactures, and sells branded safes along with personal security and self-defense products, has a market capitalization of $1.96 million and an RSI of 13.34. Despite the positive news, AREB has dropped 100% over the past 12 months, highlighting significant challenges for its longer-term outlook.

  • On Tuesday, Champion Safe Company partnered with A1 Safe and Vault Company at the 2026 Western Hunting & Conservation Expo in Salt Lake City.

The players

American Rebel Holdings Inc.

A Nashville-based company that designs, manufactures, and sells branded safes along with personal security and self-defense products.

Champion Safe Company

A subsidiary of American Rebel Holdings that partnered with A1 Safe and Vault Company to showcase its safes and vault door solutions.

A1 Safe and Vault Company

A Utah-based company that partnered with Champion Safe to demonstrate 'quality, reliability, and innovation behind every safe and vault door' at the Western Hunting & Conservation Expo.

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What they’re saying

“The partnership allowed the company to demonstrate 'quality, reliability, and innovation behind every safe and vault door.'”

— Jayson Frandsen, Co-owner of A1 Safe and Vault Company (Benzinga)

“Growing demand for premium vault solutions' and described Champion vault doors as 'engineered for maximum protection, durability, and long-term reliability.'”

— Tom Mihalek, CEO of Champion Safe (Benzinga)

The takeaway

The successful expo collaboration between Champion Safe and A1 Safe highlights the growing demand for premium vault solutions and the potential for American Rebel Holdings to expand its dealer network and sales in key markets like Utah, despite the company's longer-term challenges reflected in its significant stock price decline over the past year.