TEG Live Names Brad Turcotte SVP of Country Touring

Ticketek Entertainment Group expands into country music with new Nashville office and dedicated touring brand

Published on Feb. 16, 2026

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Ticketek Entertainment Group (TEG) has appointed Brad Turcotte as the Senior Vice President of Country at TEG Live. This strategic move, along with the opening of a new TEG office in Nashville, signals TEG's ambition to connect North American country artists with audiences in the Asia-Pacific region, particularly Australia. Turcotte, a veteran of the country music industry, will lead TEG Live's country strategy across North America and collaborate with TEG's teams in Australia and New Zealand to cultivate artist pipelines, forge partnerships, and develop long-term touring opportunities.

Why it matters

This expansion creates more opportunities for country artists to tour internationally, particularly in Australia and New Zealand. For fans in these regions, it promises increased access to their favorite artists and the potential for larger, more frequent country music events. The strengthening of the 'bridge' between North America and the Asia-Pacific region is expected to foster a more vibrant and interconnected country music scene.

The details

TEG Live isn't simply expanding its presence, it's preparing to launch a dedicated touring brand specifically focused on country music. This suggests a commitment to building a comprehensive ecosystem around the genre, encompassing everything from artist development to concert promotion. The new division will be led by Turcotte alongside Alex Kelsey (Head of Touring, Country Music) and Clay Doughty (Head of Strategy, Country Music), with support from Vanessa Picken (Global Director, Music Strategy).

  • TEG Live announced the appointment of Brad Turcotte as SVP of Country on February 16, 2026.

The players

Brad Turcotte

The newly appointed Senior Vice President of Country at TEG Live, with experience at Universal Music Group Nashville and Big Machine Label Group.

Ticketek Entertainment Group (TEG)

A global entertainment and ticketing company that is making a significant play for the country music market with the expansion of its TEG Live division.

Alex Kelsey

The Head of Touring, Country Music at TEG Live.

Clay Doughty

The Head of Strategy, Country Music at TEG Live.

Vanessa Picken

The Global Director of Music Strategy at TEG.

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What’s next

TEG Live is expected to provide more details on the launch of its dedicated country music touring brand in the coming months.

The takeaway

TEG's investment in country music, including the appointment of Brad Turcotte and the opening of a Nashville office, signals a broader ambition to connect North American country artists with international audiences, particularly in the Asia-Pacific region. This move is expected to foster a more vibrant and interconnected global country music scene.