Nashville's Rolled 4 Ever Ice Cream Turns Dessert Into an Experience

The experiential brand brings people together through premium rolled ice cream, popsicles, and hands-on classes.

Published on Feb. 14, 2026

Got story updates? Submit your updates here. ›

Rolled 4 Ever Ice Cream is an experiential dessert brand founded by Nashville natives Maliyah Bass and Bariangela Segovia. The brand offers premium rolled ice cream, popsicles, and interactive classes where guests can learn to craft rolled ice cream themselves. Rolled 4 Ever Ice Cream started as a food truck and has since expanded to a brick-and-mortar location inside the Nashville Farmers' Market, where it continues to grow and invite the community to have fun, spread joy, and try something new.

Why it matters

In an era where many food businesses struggle, Rolled 4 Ever Ice Cream has found success by creating a unique, community-driven experience around dessert. The brand's focus on innovation, resilience, and shared experiences aligns with growing consumer demand for memorable, interactive food and beverage offerings.

The details

Maliyah Bass and Bariangela Segovia, both Nashville natives, founded Rolled 4 Ever Ice Cream with the goal of turning ice cream into an interactive, community-building experience. After discovering rolled ice cream on a college trip to New York, they launched Tennessee's first rolled ice cream food truck, known as the Roll Bus. Despite opening their first brick-and-mortar location during the COVID-19 pandemic, the brand remained focused on creating moments of joy and connection. Rolled 4 Ever Ice Cream has since expanded within the Nashville Farmers' Market, offering rolled ice cream, popsicles, and an interactive class called The Roll Academy where guests can learn to craft rolled ice cream themselves.

  • Rolled 4 Ever Ice Cream launched its first food truck, the Roll Bus, in Nashville.
  • Rolled 4 Ever Ice Cream opened its first brick-and-mortar location during the COVID-19 pandemic.
  • Rolled 4 Ever Ice Cream is preparing to expand further within the Nashville Farmers' Market this March.

The players

Maliyah Bass

Co-founder of Rolled 4 Ever Ice Cream, a Nashville native who previously played little league basketball with her business partner.

Bariangela Segovia

Co-founder of Rolled 4 Ever Ice Cream, a Nashville native who previously played little league basketball with her business partner.

Rolled 4 Ever Ice Cream

An experiential dessert brand that offers premium rolled ice cream, popsicles, and interactive classes where guests can learn to craft rolled ice cream themselves.

Got photos? Submit your photos here. ›

What they’re saying

“Rolled 4 Ever Ice Cream is an experiential dessert brand built on the belief that ice cream should be fun, interactive, and rooted in community.”

— Maliyah Bass, Co-founder (tntribune.com)

“Despite uncertainty, the brand focused on creating moments of joy and connection, reinforcing its mission of building community through shared experiences.”

— Bariangela Segovia, Co-founder (tntribune.com)

What’s next

Rolled 4 Ever Ice Cream is preparing to expand further within the Nashville Farmers' Market this March by offering rolled ice cream and popsicles alongside its experiential classes.

The takeaway

Rolled 4 Ever Ice Cream's success demonstrates the growing demand for food and beverage experiences that bring people together, foster community, and offer a memorable, interactive twist on traditional desserts.