Certified Angus Beef Discusses Brand and Industry at CattleCon

Executives share insights on Angus cattle, market trends, and producer programs

Published on Feb. 14, 2026

Got story updates? Submit your updates here. ›

During the Cattle Industry Convention in Nashville, representatives from Certified Angus Beef discussed the overall Angus brand, market expectations for 2026, and how producers can earn the Targeting the Brand™ logo to signal their cattle meet the brand's genetic recommendations.

Why it matters

As one of the leading beef brands, Certified Angus Beef's perspectives on the state of the industry and their producer programs provide valuable insights for cattle producers, processors, and consumers.

The details

The Certified Angus Beef team shared updates on several key areas. President John Stika discussed the overall Angus brand, while Director of Supply Management & Analysis Paul Dykstra offered insights on market surprises and expectations for 2026. Director of Producer Engagement Kara Lee explained the requirements for earning the Targeting the Brand™ logo, which signals cattle meet the brand's genetic recommendations.

  • The conversations took place during the Cattle Industry Convention in Nashville earlier this month (February 2026).

The players

John Stika

President of Certified Angus Beef.

Paul Dykstra

Director of Supply Management & Analysis at Certified Angus Beef.

Kara Lee

Director of Producer Engagement at Certified Angus Beef.

Got photos? Submit your photos here. ›

The takeaway

Certified Angus Beef's insights on the Angus brand, market trends, and producer programs provide valuable information for stakeholders across the beef industry as they navigate the evolving landscape.