Nashville-Based Boutique H. Audrey to Open in Franklin

The luxury fashion retailer is expanding to the McEwen Northside development.

Published on Feb. 13, 2026

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Nashville-based boutique H. Audrey, founded by musician and entrepreneur Holly Williams, is opening a new 1,640-square-foot location at the McEwen Northside development in Franklin, Tennessee. The store is expected to open in early summer 2026 and will offer a curated selection of high-end fashion brands not easily found outside of Nashville.

Why it matters

The addition of H. Audrey to the McEwen Northside development signals the continued growth and evolution of the Cool Springs area as a high-end shopping and dining destination in the Nashville metro region. The boutique's expansion also reflects the broader trend of luxury retailers seeking to reach customers in the affluent Williamson County market.

The details

H. Audrey was founded in 2007 in Nashville by Holly Williams, the daughter of country music legend Hank Williams Jr. The boutique offers a highly curated selection of luxury fashion brands including Nili Lotan, Zimmermann, Ulla Johnson, Staud, Anine Bing, and Alemais. The new Franklin location will be the second storefront for the brand, which currently operates out of Nashville's Green Hills neighborhood. The 1,640-square-foot space at McEwen Northside is expected to open in early summer 2026.

  • H. Audrey was founded in Nashville in 2007.
  • The McEwen Northside development opened in 2025.
  • The new H. Audrey location is expected to open in early summer 2026.

The players

H. Audrey

A Nashville-based luxury fashion boutique founded in 2007 by musician and entrepreneur Holly Williams.

Holly Williams

The founder of H. Audrey and the daughter of country music legend Hank Williams Jr.

Mitch Johnson

The current owner of H. Audrey.

Grant Kinnett

The director of retail leasing at Boyle Investment Company, the developer of the McEwen Northside project.

McEwen Northside

A 300,000-square-foot mixed-use development in Franklin, Tennessee that is adding H. Audrey as a new retail tenant.

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What they’re saying

“The brands we carry are not easily found outside of the city, which is why it was important for us to bring H. Audrey closer to customers in Williamson County.”

— Mitch Johnson, Retail veteran and current owner of H. Audrey (The Tennessean)

“At McEwen Northside, we're intentional about creating a destination that blends elevated retail, unique dining experiences and everyday life. H. Audrey brings a distinct sense of style and authenticity that aligns seamlessly with that vision and we're excited to introduce this beloved Nashville brand to Cool Springs.”

— Grant Kinnett, Director of retail leasing at Boyle Investment Company (The Tennessean)

What’s next

H. Audrey plans to hold a larger grand opening celebration at the new Franklin location later in the season after the initial opening in early summer 2026.

The takeaway

The expansion of the luxury boutique H. Audrey from Nashville to the affluent Williamson County market reflects the continued growth and evolution of the Cool Springs area as a high-end shopping and dining destination, catering to the tastes of the region's affluent residents.