Noah Kahan Unveils 'The Great Divide' Music Video, Tour, and Mastercard Sweepstakes

The rising singer-songwriter celebrates his hit song's success with new fan experiences and charitable initiatives.

Published on Feb. 6, 2026

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Noah Kahan has premiered the music video for his emotionally resonant single 'The Great Divide' during a commercial break at the recent Grammy Awards. The release coincides with the announcement of The Great Divide Tour, offering fans a chance to experience the song and Kahan's broader catalog live this summer. In partnership with Mastercard, the tour will feature exclusive 'Priceless Experiences' for cardholders, including a sweepstakes to attend an intimate album listening party with Kahan in Nashville.

Why it matters

Kahan's approach to this release reflects a holistic strategy to deepen his connection with fans. By leveraging the organic growth of 'The Great Divide' and offering unique experiences, he aims to celebrate the community that has supported him from the start. Additionally, Kahan is addressing the issue of ticket resales, implementing measures to ensure face value pricing and accessibility for genuine fans.

The details

The music video's debut was a collaborative effort with Mastercard, who are leveraging the song's already strong connection with fans. Mastercard's involvement includes a sweepstakes offering the chance to attend an intimate album listening party with Kahan in Nashville, Tennessee, or secure access to his summer tour. Mastercard cardholders are also gaining exclusive access to Preferred and VIP tickets for the tour, beginning February 12th, through The Mastercard Collection.

  • The music video for 'The Great Divide' premiered during a commercial break at the February 1st, 2026 Grammy Awards.
  • The Great Divide Tour is scheduled to kick off in June 2026, with performances in cities like Orlando, Philadelphia, Toronto, Cincinnati, Pittsburgh, and Boston.
  • The Mastercard sweepstakes is open to eligible cardholders until February 11th, 2026.

The players

Noah Kahan

A rising singer-songwriter whose song 'The Great Divide' has gained significant fan following.

Mastercard

A global payments and technology company partnering with Noah Kahan to offer exclusive experiences and ticket access for cardholders.

The Busyhead Project

A mental health initiative founded by Noah Kahan, which will receive a portion of the proceeds from The Great Divide Tour.

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What they’re saying

“The Great Divide' has taken on a life of its own because of the fans. This partnership felt like a natural way to honor that connection and turn it into something we can experience together. From the video to the moments we're creating, it's all about celebrating the community that's been there from the start.”

— Noah Kahan, Singer-songwriter (Press release)

“I've worked really hard to make this music as emotional as possible and have as much representation of where I am in my life and I hope they feel that too.”

— Noah Kahan, Singer-songwriter (ET)

What’s next

Fans interested in participating in the Mastercard sweepstakes can visit priceless.com/noahkahansweeps before February 11th, 2026. Presale information for tickets to The Great Divide Tour is available at signup.ticketmaster.com/noahkahan, with the artist presale taking place on February 10th at 12 PM local time and the general onsale on February 12th at 12 PM local time at NoahKahan.com/Pages/Tour.

The takeaway

Noah Kahan's approach to the release of 'The Great Divide' demonstrates his commitment to fostering a deep connection with his fans. By partnering with Mastercard to offer unique experiences, addressing ticket resale issues, and donating a portion of tour proceeds to his mental health initiative, Kahan is creating a multifaceted experience that celebrates the community that has supported him from the beginning.