Radio Vendor Alliance Announces Pre-CRS Seminar

McVay and Johnson to Lead Sessions on Emerging Tech, Audience Engagement, and Revenue Growth

Feb. 4, 2026 at 4:47am

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The Radio Vendor Alliance has announced its first CRS pre-show seminar, scheduled for March 17 in Nashville. Mike McVay of McVay Media and Tracy Johnson of Tracy Johnson Media Group will moderate sessions covering current industry challenges, digital engagement and revenue growth, and financial strategy.

Why it matters

This pre-CRS seminar represents an opportunity for radio industry professionals to come together and discuss the future direction of the medium, including how to adapt to emerging technologies, better engage audiences across digital platforms, and develop new revenue streams.

The details

The seminar will feature three sessions moderated by McVay and Johnson. The first will cover current industry challenges and long-term direction, including topics like local connection, personality development, automation, and programming strategy. The second session will focus on digital engagement and revenue growth, discussing mobile apps, websites, text tools, streaming, and digital product sales. The final session will address financial strategy and revenue structure, including e-commerce partnerships, operational organization, and trade-based revenue models.

  • The Radio Vendor Alliance pre-CRS seminar will take place on March 17, 2026 in Nashville.
  • CRS 2026 is scheduled for March 18-20 at the Omni Nashville Hotel.

The players

Mike McVay

President of McVay Media and Senior Strategic Advisor to the Radio Vendor Alliance.

Tracy Johnson

President of Tracy Johnson Media Group.

Radio Vendor Alliance

An organization that has announced the first CRS pre-show seminar, scheduled for March 17 in Nashville.

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What they’re saying

“Radio's future is bright, but it requires adaptation, innovation, and a commitment to serving listeners wherever and however they consume content. I'm honored to work with the Radio Vendor Alliance and to help facilitate meaningful conversations about where our industry is headed. The 'CRS Pre-Show Seminar' will be an opportunity to bring together forward-thinking professionals who are ready to embrace the radio station of the future.”

— Mike McVay, President, McVay Media

What’s next

CRS 2026 runs March 18-20 at the Omni Nashville Hotel, immediately following the Radio Vendor Alliance pre-show seminar.

The takeaway

This pre-CRS seminar organized by the Radio Vendor Alliance represents an important opportunity for radio industry leaders to come together and strategize about the future of the medium, including how to leverage emerging technologies, better engage audiences across digital platforms, and develop new revenue streams to ensure the long-term viability of radio.