Campaign Monitor Introduces AI Tools to Boost Email Marketing

New features aim to simplify decision-making and optimize campaigns for small and mid-sized businesses.

Jan. 29, 2026 at 4:31pm

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Campaign Monitor announced three new AI-powered features - Marketing Monitor, Segment Mapper, and AI Email Booster - designed to provide always-on, in-platform guidance to help email marketers improve performance and make more informed decisions. The tools are intended to reduce guesswork, shorten time-to-value, and enable SMBs to optimize email campaigns without large teams or specialized expertise.

Why it matters

As email marketing competition intensifies and personalization expectations rise, small and mid-sized businesses are under pressure to make better marketing decisions with limited time and resources. Campaign Monitor's new AI features aim to close the gap by providing practical guidance to help SMBs drive faster growth and greater confidence in their email strategies.

The details

The new AI tools work together to support email marketers across performance, targeting, and optimization. Marketing Monitor benchmarks campaign results against industry standards and highlights areas to focus on next. Segment Mapper translates plain-language intent into usable audience segments, making advanced targeting more accessible. AI Email Booster analyzes content within the email builder and provides actionable optimization recommendations that can be applied with a click.

  • Campaign Monitor announced the new features on January 29, 2026.
  • Marketing Monitor is currently live for Campaign Monitor customers.
  • Segment Mapper and AI Email Booster will be available on January 28, 2026.
  • Campaign Monitor will host launch webinars on February 3, 2026 at 1:00 PM EST and February 4, 2026 at 10:30 AM AEST.

The players

Campaign Monitor

An email marketing platform built for small and mid-size businesses, helping them create email marketing programs that deliver results for more than 20 years.

Elizabeth Smalley

Chief Product Officer at Campaign Monitor.

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What they’re saying

“AI should make email marketing easier, not more complicated.”

— Elizabeth Smalley, Chief Product Officer

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

Campaign Monitor's new AI-powered features are designed to provide practical, high-impact value to small and mid-sized businesses, empowering them to make more informed email marketing decisions, optimize campaigns more efficiently, and gain a competitive edge in an increasingly complex landscape.