Amazon Fire TV Stick 4K Select on Sale for 50% Off

The latest 4K streaming device from Amazon is now just $19.99 with a coupon code.

Jan. 29, 2026 at 12:07pm

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As of January 29, 2026, the Amazon Fire TV Stick 4K Select is on sale for $19.99 at Amazon with the on-page coupon code 4KSELECT20, which is 50% off its regular list price of $39.99. The 4K Select is the newest and most affordable 4K-capable Fire TV Stick, featuring an upgraded operating system and support for various streaming services and features.

Why it matters

For those without a smart TV, the Fire TV Stick 4K Select provides an affordable way to transform a regular TV into a smart one with 4K streaming capabilities. Even for those who already have a smart TV, the device can further enhance the streaming experience with its upgraded operating system and expanded features.

The details

The Fire TV Stick 4K Select is the latest streaming device in Amazon's lineup, offering 4K quality with HDR10+ support. It features a new, more responsive operating system called Vega, which is an upgrade from the previous system that was found to be a bit laggy. The device still maintains the same plug-and-play design, allowing users to access their favorite streaming apps through a single platform. It also offers support for various services and features, including Amazon Luna, Xbox Game Pass, NordVPN, IPVanish, Alexa+, and Amazon Kids+.

  • The deal on the Amazon Fire TV Stick 4K Select is available as of January 29, 2026.

The players

Amazon

The e-commerce giant that manufactures and sells the Fire TV Stick 4K Select.

Christina Buff

A Nashville-based freelance writer for Mashable who covers shopping and entertainment.

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What they’re saying

“That's a whole lot cheaper than buying a new TV.”

— Christina Buff, Mashable writer

The takeaway

The Amazon Fire TV Stick 4K Select offers an affordable way for consumers to upgrade their home entertainment setup, providing 4K streaming capabilities and an improved operating system for just $19.99 with a coupon code. This deal presents a cost-effective alternative to purchasing a new smart TV, making it an attractive option for those looking to enhance their streaming experience without breaking the bank.