SRM Appoints Jody Guetter as Chief Marketing Officer

New CMO hire aims to drive category leadership for the financial services firm.

Apr. 1, 2026 at 12:52pm

Got story updates? Submit your updates here. ›

SRM, a leading financial services firm, has announced the appointment of Jody Guetter as its new Chief Marketing Officer. Guetter brings extensive experience in the industry and will be responsible for spearheading SRM's marketing strategy to solidify the company's position as a category leader.

Why it matters

The CMO role is crucial for SRM as it looks to strengthen its brand, expand its client base, and cement its reputation as an innovator in the financial services space. Guetter's appointment signals SRM's commitment to investing in marketing and communications to drive growth and differentiation.

The details

In her new role, Guetter will oversee all of SRM's marketing, advertising, and communications initiatives. She will work closely with the executive team to develop and execute integrated campaigns that showcase SRM's expertise, thought leadership, and unique value proposition to current and prospective clients.

  • Jody Guetter was appointed as SRM's new Chief Marketing Officer on April 1, 2026.

The players

SRM

A leading financial services firm that provides consulting, technology, and managed services to banks, credit unions, and other financial institutions.

Jody Guetter

An experienced marketing executive who has been appointed as the new Chief Marketing Officer of SRM.

Got photos? Submit your photos here. ›

What they’re saying

“We are thrilled to welcome Jody to the SRM team. Her deep industry knowledge and proven track record of driving impactful marketing strategies will be invaluable as we continue to expand our presence and solidify our position as a category leader.”

— Todd Marler, CEO, SRM

What’s next

SRM plans to leverage Guetter's expertise to launch a series of targeted marketing campaigns in the coming months to showcase the firm's capabilities and thought leadership to the financial services industry.

The takeaway

The appointment of Jody Guetter as SRM's new Chief Marketing Officer underscores the firm's commitment to investing in marketing and communications to drive growth, strengthen its brand, and cement its position as a leading provider of financial services consulting and technology solutions.