Smoke Billows from Peabody Hotel in Downtown Memphis

Guests evacuated as fire crews respond to the historic landmark

Mar. 28, 2026 at 4:50pm

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Guests were evacuated from the iconic Peabody Hotel in downtown Memphis on Saturday morning after reports of smoke billowing from the building. Fire crews and police responded to the scene to investigate the source of the smoke and ensure the safety of all occupants.

Why it matters

The Peabody Hotel is a beloved landmark in Memphis, known for its famous Peabody Ducks and grand architecture. Any incident that threatens the safety and operations of this historic hotel is of great concern to the local community and tourism industry.

The details

According to multiple reports, smoke was seen coming from the Peabody Hotel around 10:30 am local time. The Memphis Fire Department and Memphis Police Department were quickly dispatched to the scene. Guests were evacuated from the hotel as a precautionary measure while firefighters worked to determine the cause and location of the smoke. No injuries have been reported so far.

  • The incident was reported around 10:30 am local time on Saturday, March 28, 2026.
  • Guests were evacuated from the Peabody Hotel as a safety precaution.

The players

Peabody Hotel

A historic luxury hotel in downtown Memphis, Tennessee, known for its grand architecture and famous Peabody Ducks.

Memphis Fire Department

The fire department responsible for responding to and investigating the reported smoke incident at the Peabody Hotel.

Memphis Police Department

The police department that assisted in the response and evacuation efforts at the Peabody Hotel.

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What’s next

Firefighters will continue to investigate the source and cause of the smoke at the Peabody Hotel. The hotel's management will work to ensure the safety of all guests and resume normal operations as soon as possible.

The takeaway

This incident serves as a reminder of the importance of fire safety and emergency preparedness, especially at high-profile tourist destinations like the iconic Peabody Hotel. The quick response and evacuation by local authorities helped to ensure the safety of all involved.