LPL Welcomes $150M Advisor Robert Woodend to Memphis Practice

Woodend joins LPL Financial's broker-dealer and will leverage the Private Advisor Group RIA platform.

Mar. 3, 2026 at 8:15am

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LPL Financial announced that financial advisor Robert Woodend, CRPC®, has joined LPL Financial's broker-dealer and will be leveraging the Private Advisor Group (PAG) Registered Investment Advisor (RIA) platform as part of his transition to Memphis Planning and Wealth, an established LPL and PAG aligned practice. Woodend reports serving approximately $150 million in advisory, brokerage and retirement plan assets.

Why it matters

This move highlights LPL's continued growth and ability to attract experienced advisors like Woodend who are seeking greater autonomy, independence and access to more scalable operational infrastructure to support the next stage of their practice growth.

The details

Woodend, a second-generation financial advisor with 15 years of industry experience, serves primarily pre-retirees and retirees, with a long-term goal of expanding to younger clients nearing major life milestones. His practice centers on ethical guidance, risk-adjusted financial planning and deep personal relationships with clients. Seeking greater autonomy and independence, Woodend and his team, which includes Sherri Grear, Michael Terry and Danny Woodend, turned to LPL and PAG.

  • Woodend began his career by interning with his father throughout high school and college.
  • Woodend has 15 years of industry experience.

The players

Robert Woodend

A second-generation financial advisor with 15 years of industry experience who serves primarily pre-retirees and retirees, with a long-term goal of expanding to younger clients nearing major life milestones.

LPL Financial LLC

A registered investment adviser and broker-dealer that supports over 32,000 financial advisors and the wealth management practices of approximately 1,200 financial institutions, servicing and custodying approximately $2.4 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans.

Private Advisor Group (PAG)

A Registered Investment Advisor (RIA) platform that provides LPL-affiliated advisors with practice management support and a community of elite advisors.

Memphis Planning and Wealth

An established LPL and PAG aligned practice that Woodend is joining.

Sherri Grear, Michael Terry, and Danny Woodend

Members of Woodend's team who are also transitioning to Memphis Planning and Wealth.

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What they’re saying

“What makes our practice different is the depth of the relationships we build with our clients. I take the time to truly understand their goals and lives so I can guide them with honesty, ethical care and long-term perspective. Those connections are why I'm confident my clients will follow me — they trust the work we do and the personal attention we bring to every interaction.”

— Robert Woodend, Financial Advisor

“When I began evaluating my next step, I knew autonomy and true independence were non-negotiable for me. LPL and PAG offered exactly what I was looking for — the ability to maintain my independence while gaining access to a deeper operational infrastructure and the resources I need to support the next stage of my growth. By joining Memphis Planning & Wealth and leveraging both platforms, I'm confident I can deliver more sophisticated services, strengthen the client experience, and continue building my practice the right way.”

— Robert Woodend, Financial Advisor

“We are excited to provide Robert with local practice support combined with a robust community of elite advisors via Private Advisor Group. Our culture of collaboration is aligned with Robert's desire to put his clients first and deliver the service, technology, and advice they deserve.”

— Joshua Black, President and Private Wealth Advisor, Memphis Planning and Wealth

What’s next

The transition of Woodend and his team to Memphis Planning and Wealth and the LPL/PAG platform is expected to be completed in the coming weeks.

The takeaway

This move demonstrates LPL's continued ability to attract experienced advisors seeking greater independence and access to scalable resources to support the growth of their practices. Woodend's focus on building deep client relationships and delivering personalized, ethical guidance aligns well with LPL's values and the support offered through the Private Advisor Group platform.