Sheraton Memphis Downtown Hotel to be Rebranded During Renovations

The hotel will operate under an independent flag as the Memphis Riverline Hotel during the $200 million overhaul.

Published on Feb. 26, 2026

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The Sheraton Memphis Downtown Hotel will be renamed the Memphis Riverline Hotel as it undergoes significant renovations. While the hotel is still associated with Marriott International Inc., it will operate "under an independent flag" throughout the renovations. The City of Memphis finalized its $22 million purchase of the hotel in November 2025, but the city will not be footing the bill for the hotel's $200 million renovation.

Why it matters

The rebranding and renovations of the Sheraton Memphis Downtown Hotel are part of a larger $200 million overhaul of the connected Renasant Convention Center, which the City of Memphis is overseeing. This investment in the city's hospitality infrastructure signals an effort to revitalize downtown Memphis and attract more visitors and events to the area.

The details

The Sheraton Memphis Downtown Hotel will be rebranded as the Memphis Riverline Hotel for the duration of its ongoing renovations. While the hotel is still associated with Marriott International Inc., it will operate "under an independent flag" throughout the renovations. The City of Memphis finalized its $22 million purchase of the hotel in November 2025, but the city will not be footing the bill for the hotel's $200 million renovation.

  • The City of Memphis finalized its $22 million purchase of the hotel in November 2025.

The players

Downtown Memphis Commission (DMC)

A spokesperson for the Downtown Memphis Commission (DMC) said the hotel will be rebranded as the Memphis Riverline Hotel for the duration of its ongoing renovations.

Marriott International Inc.

While the hotel is still associated with Marriott International Inc., it will operate "under an independent flag" throughout the renovations.

City of Memphis

The City of Memphis finalized its $22 million purchase of the hotel in November 2025, but the city will not be footing the bill for the hotel's $200 million renovation.

Tannera Gibson

The chief legal officer for the City of Memphis, Tannera Gibson, said that the city will not be footing the bill for the Sheraton's renovations.

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What they’re saying

“The City of Memphis as an entity will not be the entity spending a quarter of a billion dollars to renovate the hotel. We will convey it to a third party, who will incur that risk.”

— Tannera Gibson, Chief Legal Officer, City of Memphis (localmemphis.com)

The takeaway

The rebranding and renovations of the Sheraton Memphis Downtown Hotel are part of a larger effort to revitalize downtown Memphis and attract more visitors and events to the area, with the city playing a supporting role in the process.