The Black Keys Release New Music Video

The blues-rock duo films their latest video in Memphis

Published on Feb. 17, 2026

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The Black Keys, the popular blues-rock duo, have released a new music video for their song "You Got To Lose". The video was filmed in Memphis, Tennessee, showcasing the city's vibrant music scene.

Why it matters

The Black Keys have a strong connection to Memphis, drawing inspiration from the city's rich musical heritage. The release of this new video highlights the continued influence of Memphis on contemporary rock music.

The details

The video for "You Got To Lose" features the Black Keys performing the track in various locations around Memphis, including iconic music venues and landmarks. The gritty, retro-inspired visuals capture the essence of the city's blues and soul music roots.

  • The music video was released on February 16, 2026.

The players

The Black Keys

An American blues-rock duo consisting of Dan Auerbach and Patrick Carney, known for their unique sound and connection to the city of Memphis.

Memphis

A city in Tennessee with a rich musical heritage, particularly in the genres of blues, soul, and rock and roll.

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What they’re saying

“Memphis has always been a huge inspiration for us, and we wanted to capture that energy and vibe in this video.”

— Dan Auerbach, Guitarist and vocalist, The Black Keys (Memphis Flyer)

What’s next

The Black Keys are expected to continue promoting their latest album with additional music videos and live performances in the coming months.

The takeaway

The release of this new music video by The Black Keys showcases the enduring influence of Memphis on contemporary rock music, highlighting the city's continued importance as a hub for musical innovation and creativity.