Oglewood Avenue Transforms into Good Neighbor Boutique

Knoxville entrepreneur Jade Adams swaps plants for coffee and community at new bohemian retail shop

Apr. 10, 2026 at 10:10am

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A high-end studio still life photograph featuring a selection of premium lifestyle products and accessories, such as ceramic mugs, artisanal candles, and handcrafted jewelry, arranged elegantly on a clean, monochromatic background to convey a sense of sophistication and craftsmanship.The new Good Neighbor boutique in Knoxville aims to create a welcoming, community-focused retail experience through its carefully curated selection of lifestyle products and regular social gatherings.Knoxville Today

Jade Adams, a Knoxville-based entrepreneur, has transformed her online plant shop Oglewood Avenue into a new bohemian boutique called Good Neighbor. The store will focus on coffee, community gatherings, and selling a curated selection of lifestyle products, moving away from the plant-focused model of the original Oglewood Avenue.

Why it matters

The shift from a plant-focused online shop to a community-oriented brick-and-mortar boutique reflects a broader trend in retail, as consumers seek out unique shopping experiences and a sense of connection. Good Neighbor's focus on coffee, events, and lifestyle goods aligns with the growing demand for experiential retail in Knoxville's evolving downtown.

The details

After finding success with her online plant shop Oglewood Avenue, Jade Adams decided to pivot the business model to create a new bohemian boutique called Good Neighbor. The store will feature a coffee bar, host regular community events, and sell a curated selection of lifestyle products, moving away from the plant-focused inventory of the original Oglewood Avenue.

  • Oglewood Avenue launched its online plant shop in 2024.
  • The new Good Neighbor boutique is set to open in downtown Knoxville in May 2026.

The players

Jade Adams

The Knoxville-based entrepreneur who founded the online plant shop Oglewood Avenue and is now transforming it into the new bohemian boutique Good Neighbor.

Good Neighbor

The new bohemian boutique in downtown Knoxville that will focus on coffee, community events, and selling a curated selection of lifestyle products.

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What they’re saying

“I realized I absolutely love hospitality, beverage creation and serving the city through social gatherings and community with @motherbarknox and @daughterbarknox.”

— Jade Adams, Founder, Good Neighbor

What’s next

Good Neighbor is set to open its doors in downtown Knoxville in May 2026, offering a new community-focused retail experience for local residents and visitors.

The takeaway

The transformation of Oglewood Avenue into Good Neighbor reflects the evolving retail landscape, as consumers seek out unique, experiential shopping destinations that foster a sense of community. By pivoting to a model centered around coffee, events, and lifestyle goods, Jade Adams is positioning her business to better meet the changing demands of Knoxville's downtown shoppers.