T3 Vodka Expands Partnership with Logan Bearden for 2026 NASCAR O'Reilly Auto Parts Series Campaign

Knoxville-Based Premium Spirits Brand Steps Up as Primary Partner for Three-Race Program While Launching Major Tennessee Distribution Rollout

Apr. 6, 2026 at 8:37pm

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A cubist, geometric painting depicting a NASCAR race scene with overlapping planes of red, blue, and yellow, capturing the dynamic energy of the sport.The expanded T3 Vodka sponsorship of driver Logan Bearden reflects the brand's growing presence in Tennessee motorsports.Knoxville Today

T3 Vodka, the Knoxville-founded premium spirits brand, has expanded its partnership with driver Logan Bearden and will serve as the primary partner of the No. 42 Chevrolet with Young's Motorsports in at least three NASCAR O'Reilly Auto Parts Series races during the 2026 season.

Why it matters

The expanded partnership between T3 Vodka and Logan Bearden reflects the growth of both the brand and the driver, as T3 Vodka continues its statewide distribution rollout in Tennessee and Bearden competes in select NASCAR events while also racing full-time internationally in the NASCAR Euro Series.

The details

T3 Vodka will be featured prominently on Bearden's Chevrolet in the April 11 Suburban Propane 300 at Bristol (Tenn.) Motor Speedway, the May 30 Tennessee Lottery 250 at Nashville (Tenn.) Superspeedway and the Sept. 18 Food City 300 NASCAR O'Reilly Auto Parts Series Chase race at Bristol Motor Speedway. The partnership builds on the relationship formed during the 2025 season, with T3 Vodka increasing its commitment in 2026 as both the brand and Bearden continue to gain momentum.

  • The Suburban Propane 300 (300 laps | 159.9 miles) is the ninth of thirty-three (33) NASCAR O'Reilly Auto Parts Series races on the 2026 schedule.
  • Practice will occur on Sat., April 11, 2026, from 2:00 p.m. to 2:50 p.m. Qualifying will immediately follow, beginning at 3:05 p.m.
  • The field will take the green flag later that night, shortly after 7:30 p.m.

The players

T3 Vodka

A premium spirits brand founded in 2022 in Knoxville, Tennessee, that is expanding its distribution through an agreement with Empire Distributors and maintaining a year-round presence as the Official Vodka of Bristol Motor Speedway.

Logan Bearden

A 31-year-old driver who will compete in select NASCAR O'Reilly Auto Parts Series events while also racing full-time internationally in the NASCAR Euro Series with Rette Jones Racing by Hendriks.

Young's Motorsports

The team that will field Bearden's No. 42 Chevrolet in the three NASCAR O'Reilly Auto Parts Series races sponsored by T3 Vodka.

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What they’re saying

“As a Knoxville company, we take pride in supporting racing in our home state. We believed in Logan last year, and in 2026, we're stepping up in a bigger way. He represents the work ethic and determination that define both our brand and our customers. This partnership reflects our growth and our commitment to Tennessee.”

— Mark Lester, Founder, T3 Vodka

“Having T3 Vodka return and increase their involvement means a lot. They supported me last year, and now they're coming back in a major way. To represent a Knoxville brand at Bristol and throughout 2026 is something I'm extremely proud of. We're building something special together.”

— Logan Bearden, Driver

“We're excited to welcome Logan Bearden and T3 Vodka to Young's Motorsports beginning at Bristol Motor Speedway. Logan has really impressed us — not just with his mechanical knowledge and understanding of the race car, but with the talent he shows behind the wheel every time he's on track. He's a well-rounded driver with a lot of upsides. T3 Vodka is also a great partner that shares our vision for performance and building meaningful connections in the sport. This is a strong addition to our program, and we're looking forward to getting to work together starting this weekend at Bristol.”

— Tyler Young, Team Principal, Young's Motorsports

What’s next

The official 2026 partnership launch will take place during April race week, with plans to showcase Bearden's show car at the track during select events.

The takeaway

The expanded partnership between T3 Vodka and Logan Bearden represents the growth of both the Knoxville-based spirits brand and the up-and-coming driver, as they look to make a mark in the 2026 NASCAR O'Reilly Auto Parts Series season and beyond.