TreisD begins manufacturing anti-counterfeiting tech in Knox County

The 3D imaging startup relocates headquarters and production to the Knoxville region, citing talent, partnerships, and a welcoming community.

Jan. 27, 2026 at 3:55pm

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TreisD, a 3D imaging startup, has relocated its headquarters and manufacturing operations to the Knoxville, Tennessee region. The company, which specializes in anti-counterfeiting technology for product packaging, cited access to world-class talent, university partnerships, and a welcoming entrepreneurial community as key factors in its decision to move to East Tennessee.

Why it matters

Counterfeit goods cost consumers billions annually, and the problem continues to grow as counterfeiters adapt quickly. TreisD's patented 3D printing technology aims to help well-known brands protect their products and reputations by making packaging more secure and difficult to replicate.

The details

TreisD's technology transforms 2D visual elements into digital 3D images that match human visual perception. These 3D images are then printed onto a specialized polymer film that cannot be replicated. The company has built an extrusion line at its new manufacturing facility in Mascot, Tennessee to produce this anti-counterfeiting film.

  • TreisD announced its anticipated relocation to East Tennessee in July 2025.
  • The company's new manufacturing operations in Mascot, Tennessee began in January 2026.

The players

TreisD Corporation

A 3D imaging startup that specializes in anti-counterfeiting technology for product packaging.

John Brandon

The Chief Executive Officer of TreisD Corporation.

Dr. Jerry Nims

The founder of TreisD and inventor of the well-known Nimslo 3D camera in the 1980s.

Three Roots Capital

A financial organization that provided debt financing and equity investment to support TreisD's relocation and manufacturing operations.

Grady Vanderhoofven

The president and CEO of Three Roots Capital.

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What they’re saying

“We want to come alongside those brands to help them make more secure packaging.”

— John Brandon, Chief Executive Officer, TreisD Corporation (teknovation.biz)

“I think one of the most compelling things about TreisD is the people. They have the experience, a track record, and they know what they are doing. They have a very clear understanding of the market and the capability to build the technology.”

— Grady Vanderhoofven, President and CEO, Three Roots Capital (teknovation.biz)

What’s next

TreisD plans to continue expanding its manufacturing operations in Mascot, Tennessee to meet growing demand for its anti-counterfeiting technology from major brands in industries like pharmaceuticals, cosmetics, and alcohol.

The takeaway

TreisD's relocation to the Knoxville region highlights the area's growing reputation as a hub for innovative startups, driven by access to top talent, strong university partnerships, and a supportive entrepreneurial ecosystem.