United Way of Greater Kingsport names new executive director

New leader aims to strengthen community ties through United Way initiatives.

Mar. 11, 2026 at 3:05pm

The United Way of Greater Kingsport has announced the appointment of a new executive director, marking a transition in leadership for the nonprofit organization that works to address critical community needs in the Kingsport, Tennessee area.

Why it matters

The United Way plays a vital role in coordinating and funding local social services and community programs. The new executive director will be responsible for overseeing the organization's operations, fundraising efforts, and strategic direction to ensure it continues to have a positive impact on the Greater Kingsport community.

The details

The United Way of Greater Kingsport has named Samantha Wilkins as its new executive director. Wilkins brings over a decade of experience in nonprofit management and community engagement to the role. In her new position, Wilkins will be responsible for leading the organization's fundraising campaigns, managing partnerships with local businesses and organizations, and overseeing the distribution of funds to support various social service programs in the region.

  • Wilkins was named the new executive director on March 11, 2026.

The players

Samantha Wilkins

The new executive director of the United Way of Greater Kingsport, bringing over 10 years of experience in nonprofit management and community engagement.

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What they’re saying

“Communities are strongest when people look out for one another, and United Way has long been a way for neighbors to do exactly that. I'm grateful for the opportunity to serve Greater Kingsport and to build on the organization's legacy of making a positive difference in people's lives.”

— Samantha Wilkins, Executive Director, United Way of Greater Kingsport

What’s next

Wilkins will officially begin her new role on April 1, 2026, and she plans to focus on strengthening partnerships with local businesses and organizations to expand the United Way's fundraising efforts and community impact initiatives.

The takeaway

The appointment of a new executive director at the United Way of Greater Kingsport signals a renewed commitment to supporting critical social services and fostering a stronger sense of community in the region through collaborative efforts and strategic leadership.