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New Wine Bar Vino Noir Opens in Downtown Johnson City
Owner Natalie Taylor brings her restaurant and wine distribution experience to a new wine bar venture.
Feb. 3, 2026 at 3:47pm
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A new wine bar called Vino Noir has opened its doors on East Main Street in downtown Johnson City, Tennessee. Owner Natalie Taylor, who has a background in the restaurant industry and wine distribution, describes the opening as a dream years in the making. Vino Noir offers a variety of wines, available by the glass or bottle, along with small bites like charcuterie boards.
Why it matters
The opening of Vino Noir adds a new upscale wine-focused establishment to downtown Johnson City, which has seen an influx of new restaurants, bars, and entertainment options in recent years as the area undergoes revitalization efforts.
The details
Vino Noir provides flight options and personalized wine recommendations to customers. Owner Natalie Taylor says she is focused on helping customers discover new wines they may enjoy based on their preferences. The bar is open Wednesday through Sunday, with hours ranging from 4pm to 11pm on weekdays and 11am to 3pm on Sundays.
- Vino Noir opened its doors in downtown Johnson City on February 3, 2026.
The players
Natalie Taylor
The owner of Vino Noir, who has a background in the restaurant industry and wine distribution.
Vino Noir
A new wine bar that has opened on East Main Street in downtown Johnson City, Tennessee.
What they’re saying
“I am a firm believer that it's just as important to know what you like, but also what you don't like in a wine. So if you tell me I don't like X Y and Z, but I also like this, I normally am able to find something that you like or even want to try.”
— Natalie Taylor, Owner
The takeaway
The opening of Vino Noir represents the continued revitalization and growth of downtown Johnson City, as the area attracts new dining and entertainment options that cater to a variety of tastes and preferences.
