Franklin Resources Reduces Stake in HubSpot

Investment firm cuts holdings in software company by 16.5%

Mar. 12, 2026 at 10:34am

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Franklin Resources Inc. has reduced its stake in HubSpot, Inc. (NYSE:HUBS) by 16.5% in the third quarter, according to a recent SEC filing. The investment firm now owns 1,083,437 shares of the software maker's stock, down from 1,297,038 shares previously.

Why it matters

HubSpot is a leading provider of customer relationship management (CRM) software, and changes in major institutional ownership can signal shifts in market sentiment around the company's prospects. Franklin Resources' reduced stake may indicate concerns about HubSpot's valuation or growth trajectory.

The details

According to the 13F filing, Franklin Resources sold 213,601 shares of HubSpot stock during the third quarter. The firm now owns 2.07% of HubSpot's outstanding shares, down from 2.48% previously. HubSpot's stock price has fallen significantly from its 52-week high of $682.57, closing at $259.09 on Thursday.

  • Franklin Resources filed the 13F disclosure for the third quarter of 2026.

The players

Franklin Resources Inc.

A global investment management organization with over $1.5 trillion in assets under management.

HubSpot, Inc.

A software company that provides a cloud-based customer relationship management (CRM) platform for inbound marketing, sales, and customer service.

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The takeaway

The reduction in Franklin Resources' stake in HubSpot could signal broader concerns about the software company's valuation and growth prospects, though the reasons behind the sale are not fully clear. Investors will likely watch for any further changes in institutional ownership of HubSpot stock.