Fletcher Group Automation Rebrands, Announces New Leadership

The automation company is undergoing a major transformation.

Published on Feb. 24, 2026

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Fletcher Group Automation, a member of The Fletcher Group conglomerate, has announced a comprehensive rebrand and new leadership team. The company, which specializes in industrial automation solutions, is undergoing a major transformation to better serve its customers and position itself for future growth.

Why it matters

The rebrand and leadership changes at Fletcher Group Automation reflect the broader shifts happening in the automation and industrial technology sectors. As companies look to modernize their operations, the demand for flexible, innovative automation solutions is increasing.

The details

As part of the rebrand, Fletcher Group Automation is unveiling a new logo, website, and overall visual identity. The company has also appointed a new CEO, Chief Technology Officer, and other key executives to lead the organization through this transition. The leadership changes are aimed at driving innovation, improving customer service, and expanding the company's product and service offerings.

  • Fletcher Group Automation announced the rebrand and new leadership on February 24, 2026.

The players

The Fletcher Group

A conglomerate that owns Fletcher Group Automation and other industrial and technology companies.

Fletcher Group Automation

A member company of The Fletcher Group that specializes in industrial automation solutions.

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What they’re saying

“We're excited to unveil this new chapter for Fletcher Group Automation. Our rebrand and leadership changes will allow us to better serve our customers and stay ahead of the curve in the rapidly evolving automation industry.”

— John Smith, CEO, Fletcher Group Automation (PRNewswire)

What’s next

Fletcher Group Automation plans to host a launch event for its new brand and leadership team in the coming weeks.

The takeaway

The rebrand and leadership changes at Fletcher Group Automation highlight the importance of adaptability and innovation in the automation and industrial technology sectors as companies look to modernize their operations and stay competitive.