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Columbia Today
By the People, for the People
Titans Unveil New Logo, Sparking Debate Among Fans
The team's redesign ditches the flames and navy blue for a sleeker, Columbia blue look.
Published on Feb. 15, 2026
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The Tennessee Titans have unveiled a brand-new logo, and it has sparked debate among NFL fans. The redesigned logo ditches the flames that have been attached to the logo since the team was renamed from the Oilers in the 1990s, and replaces the navy blue with Columbia blue, the original blue used by the Oilers before the franchise moved to Tennessee. Fans have had a mixed reaction to the new logo, with some enjoying the sleek design and the way it harkens back to the franchise's Oilers days, while others have criticized the minimalist design as lazy.
Why it matters
The Titans' logo is a key part of the team's brand identity, and any changes to it are likely to generate strong reactions from the team's loyal fanbase. The debate over the new logo reflects the challenges teams face in balancing tradition and modernization when it comes to their visual identity.
The details
The new Titans logo ditches the flames that have been part of the team's branding since the 1990s, when the franchise was renamed from the Oilers. The logo also forgoes the navy blue that has become associated with the team in favor of Columbia blue, the original blue used by the Oilers before the franchise moved to Tennessee. Additionally, the red stars inside the logo have been replaced with white stars.
- The redesigned logo leaked on Saturday, February 15, 2026.
- The Titans have unveiled the new logo, though any uniform redesign set to accompany it has not been released yet.
The players
Tennessee Titans
The professional American football team that plays in the National Football League (NFL).
What’s next
The Titans have not yet released any information about a potential uniform redesign to accompany the new logo.
The takeaway
The Titans' logo redesign highlights the challenges teams face in balancing tradition and modernization when it comes to their visual identity. While some fans appreciate the sleek, retro-inspired look, others have criticized the minimalist design as a lazy departure from the team's established branding.
