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Walk-On's Partners with Country Star Cole Swindell for Nashville Expansion
New two-level concept to blend sports bar and music-focused speakeasy experience
Mar. 21, 2026 at 8:58am
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Walk-On's Sports Bistreaux is teaming up with country music star Cole Swindell and hotel franchisee Jamie Daniel to open a unique, music-infused location on Broadway in Nashville. The new venue will feature a traditional Walk-On's sports bar on the ground floor, while the lower level will offer a more intimate 'speakeasy' experience curated by Swindell himself, complete with private rooms and potentially a golf simulator.
Why it matters
This partnership represents a strategic move by Walk-On's to leverage celebrity branding and create a layered dining and entertainment experience to attract a diverse clientele in the music-centric city of Nashville. It also reflects broader industry trends of smaller restaurant footprints and the growing popularity of celebrity-backed concepts.
The details
The new Nashville location will span two levels, with the ground floor operating as a standard Walk-On's sports bar. Downstairs, however, will feature a more exclusive, music-focused 'speakeasy' space envisioned by Swindell. He plans to be actively involved, performing regularly alongside fellow musicians. This dual-concept approach aims to cater to varying customer preferences, from the traditional sports bar atmosphere to a more intimate, entertainment-driven experience. Beyond the Nashville project, Walk-On's is also strategically adjusting its restaurant prototypes, developing smaller footprint locations ranging from 7,000-8,000 square feet down to around 3,400-3,700 square feet to address rising costs and appeal to a wider range of franchisees.
- The Nashville location is slated to open in 2027.
- Walk-On's plans to open over 10 new restaurants this year, starting with a location in Dothan, Alabama.
The players
Cole Swindell
A country music superstar who will be the face of the Nashville location and actively involved in creating a unique experience, including performing music and potentially hosting events.
Jamie Daniel
A hotel franchisee who is partnering with Walk-On's and Cole Swindell to launch the Nashville location, and is also planning additional Walk-On's locations in Lexington, Kentucky, and Clarksville, Tennessee.
Walk-On's Sports Bistreaux
An American casual dining restaurant chain known for its sports-centric atmosphere and menu, which is expanding its footprint and exploring new concepts to cater to evolving customer preferences.
What they’re saying
“We must not let individuals continue to damage private property in San Francisco.”
— Robert Jenkins, San Francisco resident
What’s next
Walk-On's plans to open additional locations in Lexington, Kentucky, and Clarksville, Tennessee, signaling continued expansion across the Southeast.
The takeaway
This partnership between Walk-On's, Cole Swindell, and Jamie Daniel highlights the growing trend of celebrity-backed restaurants and the industry's shift towards creating layered dining and entertainment experiences to attract a diverse clientele, especially in vibrant hubs like Nashville.
