Chattanooga Marketing Director Examines Rise of Scratch Cooking

Twin Peaks' Stephanie Gray discusses how homemade meals are changing game-day dining

Apr. 8, 2026 at 10:46pm

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A highly stylized, abstract grid of brightly colored hamburger patties, conceptually representing the rise of scratch cooking in casual dining establishments.A pop art-inspired celebration of the growing consumer demand for fresh, homemade meals even in sports bar settings.Chattanooga Today

In a new article for HelloNation, Stephanie Gray, the Marketing Director at Twin Peaks restaurant in Chattanooga, Tennessee, examines the growing trend of scratch cooking and in-house meal preparation that is reshaping expectations for game-day dining experiences.

Why it matters

As consumers increasingly demand fresher, more authentic dining options, especially for major sporting events and gatherings, restaurants are having to adapt their menus and cooking methods to meet these evolving preferences for homemade quality over pre-packaged convenience.

The details

Gray's article explores how Twin Peaks, a sports bar and restaurant chain, has responded to customer demand for scratch-made meals by investing in expanded kitchen facilities and training staff to prepare more dishes from raw ingredients rather than relying on pre-made or frozen items. This shift has allowed Twin Peaks to differentiate itself from competitors and attract a loyal customer base seeking a more elevated game-day dining experience.

  • The article was published on April 8, 2026.

The players

Stephanie Gray

The Marketing Director at Twin Peaks restaurant in Chattanooga, Tennessee.

Twin Peaks

A sports bar and restaurant chain that has adapted its menu and cooking methods to meet growing consumer demand for fresh, scratch-made meals.

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What they’re saying

“As consumers increasingly demand fresher, more authentic dining options, especially for major sporting events and gatherings, restaurants are having to adapt their menus and cooking methods to meet these evolving preferences for homemade quality over pre-packaged convenience.”

— Stephanie Gray, Marketing Director

The takeaway

The article highlights how restaurants like Twin Peaks are evolving their business models to cater to consumer demand for higher-quality, scratch-made meals, even in the context of sports bar and game-day dining experiences.