National Convention and Trade Show Set for Rapid City; Registration Now Open

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R-CALF USA, the largest organization dedicated to American independent ranching families, will host its 2026 National Convention and Trade Show 'Fire in the Brand' from June 16-18 in Rapid City, South Dakota. The three-day event is expected to draw hundreds of cattle producers and industry leaders for education, advocacy, and relationship-building around the most consequential issues facing the U.S. cattle and sheep industries.

Why it matters

As consolidation, trade pressures, and regulatory decisions continue to reshape cattle markets, the R-CALF USA convention provides an important platform for independent producers to engage directly, influence the direction of the industry, and help secure the future of independent ranching.

The details

The convention combines structured education with grassroots advocacy and relationship-building. Attendees will receive legislative and litigation updates and hear presentations on competition, trade, country-of-origin labeling, private property rights, and other issues impacting cattle markets, operational viability, and long-term profitability. The event also serves as R-CALF USA's policymaking body, where working cattle producers debate resolutions and vote to establish the organization's advocacy positions.

• The convention will be held June 16-18, 2026.
• Pre-convention meetings will begin on the afternoon of Tuesday, June 16.
• General sessions will be held on Wednesday and Thursday, June 17-18.

What’s next

Sponsor and trade show vendor opportunities are available, with an April 1 registration deadline. Applications for the Kimmi Lewis Scholarship are open through May 1. Early-bird attendee registration is open, with rates subject to increase on June 1.