Sales Focus Inc. Launches The Sales Focus Podcast

New podcast series aims to help sales professionals and businesses improve performance and drive growth

Published on Feb. 21, 2026

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Sales Focus Inc. (SFI), a global leader in sales solutions, has launched a new podcast called The Sales Focus Podcast. Hosted by SFI's Founder and CEO Tony Horwath, the podcast is designed to provide sales professionals, business leaders, and organizations with actionable insights and strategies to improve sales performance, implement effective processes, and drive sustainable growth.

Why it matters

The launch of The Sales Focus Podcast reflects SFI's long-standing commitment to educating the sales community and providing practical guidance to help businesses and sales teams succeed. As a pioneer in the sales outsourcing industry, SFI has helped thousands of organizations build and manage effective sales programs, and the podcast extends this expertise to a wider audience.

The details

The inaugural episode of The Sales Focus Podcast features Horwath sharing his personal journey from computer engineer to sales leader, as well as an introduction to SFI's trademarked S.O.L.D.™ Methodology - Study, Organize, Launch, and Direct - which has been used to develop successful sales programs for over 5,000 companies worldwide. Future episodes will cover topics such as sales execution, sales management, talent development, performance tracking, and value-based selling, providing listeners with actionable insights they can apply to their own sales environments.

  • The Sales Focus Podcast launched on February 18, 2026.

The players

Sales Focus Inc. (SFI)

A global leader in sales solutions that has pioneered the sales outsourcing industry since 1998. SFI has helped launch and manage sales teams for more than 5,000 organizations and hired tens of thousands of sales professionals across industries and global markets.

Tony Horwath

The Founder and CEO of Sales Focus Inc. and the host of The Sales Focus Podcast.

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What they’re saying

“Sales is a skill. It's not just something you do. We'll be bringing you some sales tips, tools, and techniques that will get you to that next level of growth. Whether you're an individual sales agent, small business owner, or multi-purpose enterprise, we can help you get to the next level.”

— Tony Horwath, Founder and CEO, Sales Focus Inc. (The Sales Focus Podcast)

What’s next

New episodes of The Sales Focus Podcast will be released regularly, providing listeners with ongoing access to practical sales guidance and insights.

The takeaway

The launch of The Sales Focus Podcast demonstrates SFI's commitment to empowering sales professionals and businesses with the tools and strategies they need to drive growth and success. By sharing its expertise and experience through this new podcast platform, SFI is further solidifying its position as a trusted leader in the sales solutions industry.