Greenville Speakeasy to Evoke Prohibition Era

Juhl & Co. will offer classic cocktails, rare spirits, and elevated small plates in a hidden, word-of-mouth-only setting.

Apr. 6, 2026 at 9:07am

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An abstracted, out-of-focus photograph of a vintage bar counter and liquor bottles, with soft pools of warm light and color creating a sense of mystery and nostalgia.The new Juhl & Co. speakeasy in Greenville aims to transport guests back to the hidden, exclusive watering holes of the Prohibition era.Greenville Today

A new speakeasy-style bar called Juhl & Co. is set to open in downtown Greenville, South Carolina in early April. The owners, who also run the nearby bar Reys, are aiming to recreate the atmosphere of 1920s-1930s speakeasies, with a focus on classic cocktails, rare whiskeys and tequilas, and elevated small plates. The speakeasy will have a hidden, word-of-mouth-only entrance, with no set opening date announced publicly.

Why it matters

The opening of Juhl & Co. speaks to the growing popularity of speakeasy-style bars that evoke the Prohibition era. These types of establishments offer a sense of exclusivity and nostalgia, catering to consumers seeking unique drinking and dining experiences. Greenville's vibrant food and beverage scene will gain another distinctive addition with the launch of this new speakeasy.

The details

Juhl & Co. will be located at 20 N. Main St., in a space that previously housed Rey's Jewelry in the 1930s. The name "Juhl" was inspired by the maiden name of one of the owners' mothers. The speakeasy will feature a disposable menu with classic cocktails and rare spirits, as well as elevated small plates and flatbreads that will rotate weekly. Guests will have to find the hidden entrance and text or call for access, as the speakeasy is aiming to spread by word of mouth rather than publicly announcing an opening date.

  • Juhl & Co. plans to open its doors in early April 2026.
  • The building at 20 N. Main St. previously housed Rey's Jewelry in the 1930s.

The players

Mitch Bartling

The general manager of the building and director of operations at Juhl & Co. and Reys.

Tim and Jess Kearns

The owners of The Lost and Found and Rey's, who will assume ownership of Juhl & Co.

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What they’re saying

“That building, 20 Main Street., used to be Rey's Jewelry back in the 30s, and that's where Reys the bar kept the name. So we were trying to tie into that heritage.”

— Mitch Bartling, General Manager

“As a speakeasy, we kind of want to be a little hidden. You gotta work for a little bit. You find the door, you text or call the phone number, you'll get code for access. And then you'll pop on up.”

— Mitch Bartling, General Manager

What’s next

Juhl & Co. is aiming to open its doors in early April 2026, though the exact opening date remains a mystery as the speakeasy is spreading by word of mouth rather than publicly announcing its launch.

The takeaway

The opening of Juhl & Co. in Greenville's vibrant food and beverage scene will provide a unique, exclusive experience for consumers seeking a taste of the Prohibition era. The speakeasy's focus on classic cocktails, rare spirits, and elevated small plates in a hidden, word-of-mouth-only setting reflects the growing popularity of these types of nostalgic drinking and dining destinations.