Asbury Automotive Group Sells Three South Carolina Dealerships to RBM of Atlanta

The Presidio Group advised Asbury on the sale of Porsche, Land Rover, and Crown Nissan dealerships in Greenville.

Published on Feb. 26, 2026

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Asbury Automotive Group has sold three dealerships in Greenville, South Carolina - Porsche of Greenville, Land Rover Greenville, and Crown Nissan of Greenville - to RBM of Atlanta. The Presidio Group, an independent merchant banking firm, exclusively advised Asbury on the transaction, which closed on February 23. Asbury continues to own Toyota of Greenville and its collision center in the market.

Why it matters

The sale is part of Asbury's broader portfolio management initiative as the company looks to optimize its footprint. The transaction also marks RBM of Atlanta's first expansion beyond the metro-Atlanta area, where it currently operates five dealerships representing Mercedes-Benz, Subaru, and Infiniti.

The details

The deal included the related real estate for the three Greenville dealerships. Asbury's sale of the stores reflects a 'thoughtful and disciplined approach to optimizing our footprint,' said Asbury president and CEO David Hult. RBM president David Ellis said the Greenville market 'ideally complements our existing operations' and gives the family-owned group a chance to grow with new brands.

  • The transaction closed on February 23, 2026.

The players

Asbury Automotive Group

A Fortune 500 company headquartered in Atlanta, Georgia, and one of the largest automotive retailers in the U.S. Asbury operates 161 new vehicle dealerships and 38 collision repair centers.

The Presidio Group LLC

An independent merchant banking firm focused on mergers and acquisitions, capital raising, and investments in the automotive retail and consumer mobility sectors. The Presidio Group exclusively advised Asbury on this transaction.

RBM of Atlanta

A family-owned dealership group with deep roots in the metro-Atlanta area, operating five dealerships representing Mercedes-Benz, Subaru, and Infiniti. This acquisition marks RBM's first expansion beyond the Atlanta market.

David Hult

President and CEO of Asbury Automotive Group.

David Ellis

President of RBM of Atlanta.

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What they’re saying

“As we advance our long‑term growth strategy, we are continually assessing where each store best fits within our overall portfolio. While the decision to sell these stores was difficult, it reflects a thoughtful and disciplined approach to optimizing our footprint. We are confident that RBM will support the continued success of these stores. Presidio's deep market and brand expertise helped us deliver the best value to our shareholders.”

— David Hult, President and CEO, Asbury Automotive Group (Business Wire)

“These dealerships are an excellent match for RBM's long‑term growth strategy. The Greenville market, so close to our home base, ideally complements our existing operations, as do the brands we are adding. We appreciate Presidio for its professionalism and well‑structured process that made this major expansion for our family smooth and manageable.”

— David Ellis, President, RBM of Atlanta (Business Wire)

“This transaction reflects the shared vision David and I have for RBM's next chapter. We were patient as we looked for the right opportunity to expand, and Greenville is the perfect fit for our family and company. These stores give us the chance to grow with brands we believe in and in a market that aligns with our culture and customer‑focused approach.”

— Casey Frames, Representative, RBM of Atlanta (Business Wire)

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

This transaction highlights the ongoing consolidation and portfolio optimization in the automotive retail industry, as larger groups like Asbury seek to sharpen their focus while creating growth opportunities for proven operators like RBM. The Presidio Group's expertise in navigating these complex deals helped facilitate a smooth transition that benefits both parties.