13-Year-Old Keelan Harvick Signs Major NASCAR Development Deal

Toyota inks long-term contract with rising late model star and son of former Cup champion Kevin Harvick.

Published on Feb. 23, 2026

Got story updates? Submit your updates here. ›

Keelan Harvick, the 13-year-old son of NASCAR veteran Kevin Harvick, has signed a long-term development deal with Toyota. The young driver has already found success in late model racing, winning the prestigious Snowflake 125 and Icebreaker events. This new partnership with Toyota will help accelerate Keelan's path towards his goal of becoming a NASCAR Cup Series driver, following in his father's footsteps.

Why it matters

Keelan Harvick's signing with Toyota is a significant milestone for the young driver, as it represents a major commitment from a top manufacturer to support his development and progression through the NASCAR ranks. This deal could pave the way for Keelan to potentially reach the Cup Series in the coming years, continuing the Harvick family's legacy in the sport.

The details

Keelan Harvick, who is just 13 years old, has already made a name for himself in late model racing. He won the Snowflake 125 in December and the Icebreaker event at Florence Motor Speedway to start 2026, becoming the youngest driver to ever win those prestigious races. Toyota was impressed by Keelan's performances and has now signed him to a long-term development deal, which will see the young driver continue racing for the Rackley WAR team under the Kevin Harvick Inc. partnership. ExxonMobil will be the primary sponsor for many of Keelan's late model races in the No. 62 Toyota Camry.

  • Keelan Harvick won the Snowflake 125 in December 2025.
  • Keelan Harvick won the Icebreaker event at Florence Motor Speedway in early 2026.

The players

Keelan Harvick

The 13-year-old son of former NASCAR Cup Series champion Kevin Harvick, who has already found success in late model racing and is now signed to a long-term development deal with Toyota.

Kevin Harvick

The veteran NASCAR driver and former Cup Series champion, who is the father of Keelan Harvick and has raced alongside his son in late model events.

Toyota

The major automotive manufacturer that has signed Keelan Harvick to a long-term development deal, supporting his progression towards the NASCAR Cup Series.

Got photos? Submit your photos here. ›

What they’re saying

“This deal will not mess with Keelan Harvick's spot with Rackley WAR. He will continue to race for that program under the Kevin Harvick Inc., partnership.”

— Jenna Fryer, Associated Press Reporter

What’s next

Keelan Harvick will continue racing late models for the Rackley WAR team under the Kevin Harvick Inc. partnership, with ExxonMobil serving as the primary sponsor for many of his races in the No. 62 Toyota Camry.

The takeaway

Keelan Harvick's signing with Toyota represents a significant step forward in his budding NASCAR career, as the young driver looks to follow in his father's footsteps and make it to the top levels of the sport. This development deal provides Keelan with the resources and support of a major manufacturer, increasing his chances of reaching the NASCAR Cup Series in the coming years.