Woman arrested for assault, racial slur at South Carolina Sam's Club

Ashley Murff, 42, allegedly punched a customer after using a racial slur in the store

Published on Feb. 22, 2026

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A 42-year-old woman named Ashley Murff has been arrested in Columbia, South Carolina after allegedly assaulting another customer at a Sam's Club store and using a racial slur against her. Authorities say the incident began when the victim tried to take a photo of Murff, who then punched the victim in the face and a fight ensued.

Why it matters

Incidents of assault and the use of racial slurs in public settings have become an ongoing concern, raising questions about tensions in communities and the need for better conflict resolution and de-escalation training.

The details

According to the Richland County Sheriff's Office, deputies were called to the Sam's Club on Fashion Drive after a report of an assault. The victim said she was in line when Murff used a racial slur, which led to an argument. When the victim tried to take a photo of Murff, Murff responded by punching her in the face and starting a physical altercation. Surveillance footage from the store was used by investigators to obtain a warrant for Murff's arrest.

  • The incident occurred on Wednesday, February 18, 2026.

The players

Ashley Murff

A 42-year-old woman who was arrested for assault and using a racial slur toward another customer at a Sam's Club store in Columbia, South Carolina.

Richland County Sheriff's Office

The law enforcement agency that investigated the incident at the Sam's Club store and arrested Ashley Murff.

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What’s next

Murff will appear in court to face charges related to the assault and use of a racial slur.

The takeaway

This incident highlights the need for greater awareness, empathy and conflict resolution skills to prevent escalation of tensions between customers in public settings.