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Longtime Allison Outdoor Sales Manager Reflects on Career
Keith Horton shares how he got his start in the out-of-home advertising industry and what made Allison Outdoor a great place to work.
Feb. 6, 2026 at 2:31am
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Keith Horton, the Manager of Sales at Allison Outdoor, discussed his 44-year career in the out-of-home advertising industry. Horton shared how he got his start at Naegele Outdoor Advertising in Spartanburg, South Carolina after a customer at his father's barbershop connected him with the company. Horton also spoke highly of his time at Allison Outdoor, noting the company's strong customer base of small businesses and the ability to help shape the company's operations and future.
Why it matters
Horton's story provides insight into the career paths of seasoned out-of-home advertising professionals and highlights the importance of industry relationships and adaptability in shaping a successful career in this field.
The details
Horton's path to the out-of-home advertising industry began when one of his father's barbershop customers, Darrell Merchant, who was the General Manager for Naegele Outdoor Advertising in Spartanburg, introduced Horton to the company's leadership. This led to Horton being hired as an account executive to help Naegele expand into the Greenville market. At Allison Outdoor, Horton was able to leverage his experience to modernize the company's operations and build upon its strong foundation of small business clients on annual contracts.
- Horton began his career in the out-of-home advertising industry in 1982.
- Horton has worked at Allison Outdoor for an unspecified number of years.
The players
Keith Horton
The Manager of Sales at Allison Outdoor, with 44 years of experience in the out-of-home advertising industry.
Darrell Merchant
The General Manager for Naegele Outdoor Advertising in Spartanburg, who connected Horton with the company.
R.O. Naegele
The owner of Naegele Outdoor Advertising, who hired Horton as an account executive.
Dick Condon
An executive at Naegele Outdoor Advertising who was present when Horton was hired.
Allison Outdoor
The company where Horton has worked for an unspecified number of years, which he describes as the best place he's ever worked.
What they’re saying
“You need to hire this guy as an account executive so he can help us in Greenville.”
— R.O. Naegele
“Whoever takes over my position will be stepping into a great situation. I know without a doubt that they will be able to help shape the future of this company and continue to make it better, just like I got to do.”
— Keith Horton, Manager of Sales, Allison Outdoor
The takeaway
Horton's career journey highlights the importance of industry connections and the ability to adapt and modernize operations in the out-of-home advertising field. His positive experience at Allison Outdoor also demonstrates the value of working for a company with a strong foundation of small business clients.
