Continental Realty Sells Charleston Retail Center for $22.57M

West Ashley Shoppes traded to Ziff Real Estate Partners after a decade of ownership and value-add efforts.

Apr. 3, 2026 at 5:24pm

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A photorealistic studio still-life image of a sleek, geometric retail storefront facade made of metal and glass, floating on a clean, monochromatic background and dramatically lit to symbolize the business strategy behind a successful property repositioning.A premium retail property repositioned through strategic leasing and asset management commands a premium sale price.Charleston Today

Continental Realty Corporation has finalized the sale of West Ashley Shoppes, a 136,000-square-foot grocery-anchored retail center in Charleston, South Carolina, on behalf of Continental Realty Fund IV, LP. The property traded for $22.57 million to Ziff Real Estate Partners, a private real estate investment firm.

Why it matters

The sale of West Ashley Shoppes represents a successful value-add investment strategy by Continental Realty, which pursued a focused leasing and asset management plan over a 10-year hold period to strengthen the center's income profile and occupancy. The transaction also highlights the ongoing demand for well-located, stabilized retail assets in Charleston's thriving West Ashley retail corridor.

The details

During Continental Realty's ownership, the firm completed 10 new leases totaling nearly 44,000 square feet and four tenant renewals covering approximately 21,000 square feet. These efforts helped to diversify the rent roll, maintain in-place cash flow, and extend term on existing tenancy. The center is anchored by national retailers Ross Dress for Less, World Market, and Dollar Tree, with a mix of additional retail and service-oriented tenants.

  • Continental Realty held the asset for approximately a decade before exiting its investment.
  • Dollar Tree recently opened in a repositioned anchor box at the property, reflecting ongoing merchandising and space reconfiguration efforts.

The players

Continental Realty Corporation

A real estate investment and management company that owned and operated West Ashley Shoppes for approximately 10 years.

Ziff Real Estate Partners

A private real estate investment firm that acquired West Ashley Shoppes from Continental Realty.

JLL

The real estate firm that oversaw the investment sale process and represented Continental Realty Corporation in the transaction.

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What they’re saying

“The closing marks the disposition of a stabilized, multi-tenant retail asset that had undergone extensive leasing and asset management work during Continental Realty's ownership.”

— Tom Kolarczyk, JLL

The takeaway

The sale of West Ashley Shoppes demonstrates Continental Realty's ability to execute a successful value-add strategy, transforming the property through targeted leasing and asset management efforts to attract a premium sale price. The transaction also highlights the continued investor demand for well-positioned retail assets in Charleston's thriving West Ashley market.