Webinar to Showcase The Post and Courier's Subscription Growth Strategies

Publisher shares how turnkey programs helped expand subscriber base and improve retention

Mar. 19, 2026 at 12:00am

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As subscription growth becomes more challenging, many publishers are rethinking how they reach and retain audiences. In an upcoming E&P webinar, The Post and Courier's President PJ Browning and Subscriber Experience Manager Mary Fox will share how their newspaper has leveraged turnkey online acquisition and direct mail win-back campaigns to expand their subscriber base, reduce cost per order, and keep subscribers engaged for longer.

Why it matters

With subscription revenue increasingly critical for publishers, finding effective strategies to attract new audiences, win back lapsed subscribers, and prevent churn is crucial. The insights from The Post and Courier's experience can provide valuable lessons for other news organizations facing similar subscription growth challenges.

The details

The webinar will cover a range of tactics The Post and Courier has used, including online acquisition programs to reach new audiences, direct mail win-back campaigns to re-engage lapsed subscribers, and "cancel intervention" strategies to help customers stay even when they're considering leaving. The presenters will also discuss how leveraging turnkey, performance-based programs from Newspaper Subscription Services (NSS) has helped reduce workload on their internal team.

  • The webinar is scheduled for March 19, 2026.

The players

PJ Browning

President of the Newspaper Division at Evening Post Publishing, which owns The Post and Courier.

Mary Fox

Subscriber Experience Manager at The Post and Courier.

Lon Haenel

VP and Chief Client Officer at Newspaper Subscription Services (NSS).

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What’s next

Readers can register for the upcoming webinar to learn more about The Post and Courier's subscription growth strategies.

The takeaway

The Post and Courier's experience showcases how publishers can leverage turnkey programs and innovative tactics to expand their subscriber base, improve retention, and reduce the workload on internal teams - valuable insights for news organizations facing similar subscription growth challenges.