Southern Charm's Craig Conover Signs With Innovative Artists Entertainment

The reality TV star and entrepreneur has expanded his business ventures in Charleston, South Carolina.

Published on Feb. 25, 2026

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Craig Conover, the star of the Bravo reality series Southern Charm, has signed with Innovative Artists Entertainment for representation in all areas. Conover has been a fan favorite through 11 seasons of the show and has also appeared on other unscripted programs like Summer House and Winter House. He is the founder of the lifestyle brand Sewing Down South and has expanded his business ventures in Charleston, including partnerships with Uptown Hospital Group, By the Way, and The Waverly wedding/event venue. Conover recently released a memoir and launched his own production company, Plaid Horse Productions.

Why it matters

Conover's signing with a major talent agency signals his growing influence and success in the entertainment industry, particularly in the reality TV space. His ability to leverage his reality TV fame into a diverse portfolio of business ventures in his hometown of Charleston also highlights the potential for reality stars to become multi-hyphenate entrepreneurs.

The details

Conover has starred on Southern Charm since the show's premiere in 2014 and has become a fan favorite. In addition to his work on the Bravo series, he has also appeared on other unscripted shows like Summer House and Winter House. Conover is the founder of the lifestyle brand Sewing Down South, which was a major storyline on Southern Charm early on. Despite opposition from some of his co-stars, Conover and his partners have made the brand a success in the e-commerce space and have partnered with retailers across the U.S. Conover has also expanded his business ventures in Charleston, becoming a partner with Uptown Hospital Group, co-owner of By the Way, and the wedding/event venue The Waverly. He recently released a memoir titled Pillow Talk: What's Wrong with My Sewing? and launched his own production company, Plaid Horse Productions.

  • Conover has starred on Southern Charm since the show's premiere in 2014.
  • Conover released his memoir Pillow Talk: What's Wrong with My Sewing? in 2022.
  • Conover recently launched his own production company, Plaid Horse Productions.

The players

Craig Conover

The star of the Bravo reality series Southern Charm, who has also appeared on other unscripted shows like Summer House and Winter House. Conover is the founder of the lifestyle brand Sewing Down South and has expanded his business ventures in Charleston, South Carolina.

Innovative Artists Entertainment

A talent agency that has signed Craig Conover for representation in all areas.

Plaid Horse Productions

Conover's newly launched production company.

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What’s next

Conover will soon be heading out to the Paralympic Winter Games Milano Cortina 2026 with Team USA to serve in their USA creator program.

The takeaway

Conover's signing with a major talent agency and his ability to leverage his reality TV fame into a diverse portfolio of business ventures in Charleston highlight the potential for reality stars to become successful multi-hyphenate entrepreneurs.