National Academy of Athletics Expands to Beaufort and Chatham Counties

New franchisee James Williams to lead youth sports programming in the Lowcountry region.

Published on Feb. 11, 2026

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The National Academy of Athletics (NAofA), a national leader in recreational youth sports programming, has announced the expansion of its programs to Beaufort County, South Carolina, and Chatham County, Georgia. James Williams has been appointed as the new franchisee to oversee the growth and execution of youth sports initiatives in these areas, working in partnership with local schools, churches, municipalities, and community organizations.

Why it matters

This expansion strengthens NAofA's commitment to delivering accessible, affordable, and high-quality recreational sports opportunities for families in the Lowcountry region. The partnership with James Williams, an experienced coach and youth development professional, aims to introduce inclusive and development-focused programs that support kids both on and off the field.

The details

As the new franchisee, James Williams will lead the launch of new Beaufort and Chatham youth sports programs, which will include camps, clinics, leagues, and community partnerships. NAofA's programs focus on recreational sports that prioritize participation, positive coaching, and long-term development rather than early specialization or high-pressure competition.

  • The National Academy of Athletics announced the expansion on February 11, 2026.
  • New Beaufort and Chatham youth sports programs will be launching soon.

The players

National Academy of Athletics (NAofA)

A national leader in recreational youth sports programming, dedicated to helping kids build skills, confidence, and a lifelong love of being active.

James Williams

The new franchisee who will lead the growth and execution of Beaufort and Chatham youth sports programs, bringing extensive experience in coaching and youth development.

Aaron Lock

The Founder and CEO of the National Academy of Athletics, who welcomed James Williams as the new franchisee.

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What they’re saying

“I'm incredibly excited to welcome James Williams as our new franchisee for Beaufort and Chatham youth sports. This partnership opens the door to expanded, affordable, and high-quality youth sports opportunities for families across the Lowcountry.”

— Aaron Lock, Founder and CEO of National Academy of Athletics (natlawreview.com)

“Bringing the National Academy of Athletics to the Beaufort–Chatham County area is deeply personal and rooted in my commitment to establishing long-term programs in the Lowcountry. This isn't just about sports—it's about partnership, access, and creating structured spaces where kids can grow with confidence, discipline, and purpose.”

— James Williams, New Franchisee (Instagram)

What’s next

New Beaufort and Chatham youth sports programs will be launching soon.

The takeaway

This expansion of the National Academy of Athletics into the Beaufort and Chatham County regions demonstrates the organization's commitment to providing accessible, affordable, and high-quality recreational sports opportunities for families in the Lowcountry. The partnership with experienced local leader James Williams aims to create inclusive and development-focused programs that support the growth and well-being of young people in the community.