Hasbro Receives 'Moderate Buy' Rating from Analysts

Wall Street analysts see upside potential in the toy and entertainment company's stock.

Mar. 28, 2026 at 6:43am

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Hasbro, Inc. (NASDAQ:HAS) has received an average recommendation of 'Moderate Buy' from the 16 research firms currently covering the company, according to MarketBeat. One analyst has a 'sell' rating, three have 'hold' recommendations, 11 have 'buy' ratings, and one has a 'strong buy' on the stock. The average 12-month price target among the analysts is $113.07.

Why it matters

Hasbro's strong brand portfolio, including iconic properties like Monopoly, Play-Doh, and Transformers, has helped the company navigate industry challenges. The 'Moderate Buy' rating and positive analyst sentiment suggest Wall Street sees further upside potential in the stock as the company continues to execute its growth strategy.

The details

Several analysts have recently updated their ratings and price targets for Hasbro. Monness Crespi & Hardt raised their price objective from $90 to $120 and maintained a 'buy' rating. The Goldman Sachs Group boosted their target price from $88 to $114 and kept a 'buy' rating. Wolfe Research lifted its price objective from $90 to $124 and assigned an 'outperform' rating. JPMorgan Chase & Co. increased its target price from $94 to $115 and reiterated an 'overweight' rating. Wall Street Zen upgraded the stock from 'buy' to 'strong-buy'.

  • Hasbro reported Q4 2025 earnings on February 10, 2026.
  • The company announced a quarterly dividend of $0.70 per share on February 18, 2026.

The players

Hasbro, Inc.

A global play and entertainment company known for designing, manufacturing, and marketing a diverse portfolio of toys, games, and consumer products. Founded in 1923 and headquartered in Pawtucket, Rhode Island.

Monness Crespi & Hardt

An equity research firm that covers Hasbro and recently raised its price target on the stock.

The Goldman Sachs Group

An investment banking firm that also covers Hasbro and increased its price target on the stock.

Wolfe Research

An equity research firm that lifted its price objective for Hasbro and assigned an 'outperform' rating.

JPMorgan Chase & Co.

A global financial services firm that raised its target price for Hasbro and maintained an 'overweight' rating.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee

The takeaway

Hasbro's strong brand portfolio, diversified business model, and positive analyst sentiment suggest the company is well-positioned to continue its growth trajectory. As the toy and entertainment industry evolves, Hasbro's ability to adapt and innovate will be key to maintaining its market leadership.