Hasbro Shares Receive 'Moderate Buy' Rating from Analysts

Analysts see upside potential in the toy and entertainment company's stock.

Published on Mar. 10, 2026

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Hasbro, Inc. (NASDAQ:HAS) has received a 'Moderate Buy' consensus rating from 14 brokerages currently covering the stock. Analysts have an average 12-month price target of $115, suggesting potential upside from the current share price.

Why it matters

Hasbro is a major player in the toy and entertainment industry, with a portfolio of iconic brands like Monopoly, Play-Doh, and Transformers. The 'Moderate Buy' rating and increased price targets indicate analysts see growth opportunities for the company, which could signal positive momentum for the stock.

The details

The analysts' ratings include one 'Sell', two 'Hold', and eleven 'Buy' recommendations. Several firms, including DA Davidson and Citigroup, have raised their price targets on Hasbro shares in recent months, with the highest target at $120 per share.

  • Hasbro reported its latest earnings on February 10, 2026.
  • The company's shares closed at $95.78 on March 10, 2026.

The players

Hasbro, Inc.

A global play and entertainment company known for designing, manufacturing, and marketing a diverse portfolio of toys, games, and consumer products. Founded in 1923 and headquartered in Pawtucket, Rhode Island.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

The takeaway

The 'Moderate Buy' rating and increased price targets from analysts suggest Hasbro's iconic brands and growth potential are being recognized, which could lead to positive momentum for the company's stock in the coming year.