Crossmark Global Holdings Boosts Hasbro Stake by 186%

Institutional investor increases position in toy and entertainment company

Published on Mar. 9, 2026

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Crossmark Global Holdings Inc. has significantly increased its stake in Hasbro, Inc. (NASDAQ:HAS), the multinational toy and entertainment company. According to a recent 13F filing with the Securities & Exchange Commission, Crossmark grew its Hasbro holdings by 186.4% in the third quarter, now owning 23,395 shares worth $1.775 million.

Why it matters

Hasbro's stock has seen strong performance over the past year, with shares rising over 80% as the company has navigated pandemic-era shifts in consumer demand and expanded its digital gaming and entertainment divisions. Crossmark's increased investment signals confidence in Hasbro's long-term growth prospects among institutional investors.

The details

Crossmark Global Holdings, an investment management firm, acquired an additional 15,225 shares of Hasbro in the third quarter, bringing its total position to 23,395 shares. This represents a 186.4% increase in Crossmark's Hasbro holdings compared to the prior quarter. Hasbro is known for iconic toy brands like Monopoly, Nerf, and My Little Pony, as well as its growing digital gaming and entertainment divisions.

  • Crossmark Global Holdings increased its Hasbro stake in the third quarter of 2026.

The players

Crossmark Global Holdings Inc.

An investment management firm that has significantly increased its stake in Hasbro, Inc.

Hasbro, Inc.

A multinational toy and entertainment company known for iconic brands like Monopoly, Nerf, and My Little Pony.

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The takeaway

Crossmark Global Holdings' increased investment in Hasbro reflects growing institutional confidence in the toy and entertainment company's ability to adapt to changing consumer trends and expand its digital gaming and entertainment offerings.