Hasbro Reports Strong Q4, Record Profitability for 2025

Wizards of the Coast drives growth, while consumer products returns to quarterly growth

Feb. 10, 2026 at 3:23pm

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Hasbro (NASDAQ:HAS) executives said the company exited 2025 with accelerating momentum under its 'Playing to Win' strategic roadmap, highlighting sharp fourth-quarter growth, record profitability, and an expanding slate of partnerships intended to support future toy and game launches.

Why it matters

Hasbro's strong financial performance and growth in key business segments like Wizards of the Coast demonstrate the company's ability to adapt and thrive in a competitive toy and entertainment market. The company's focus on strategic partnerships and digital initiatives also position it for continued success.

The details

In the fourth quarter, Hasbro reported net revenue of $1.5 billion, up 31% year-over-year, and adjusted operating profit of $315 million, a 180% increase. For the full year, net revenue grew 14% to $4.7 billion, and adjusted operating margin reached a record 24.2%. Wizards of the Coast, the company's digital gaming division, was a major driver of growth, with revenue up 86% in Q4 and 45% for the full year. Hasbro's consumer products segment also returned to quarterly growth, up 7% in Q4.

  • Hasbro delivered strong fourth-quarter results in 2025.
  • For the full year 2025, Hasbro reported record profitability.

The players

Hasbro

A global play and entertainment company known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products.

Chris Cocks

CEO of Hasbro.

Gina Goetter

Chief Financial Officer and Chief Operating Officer of Hasbro.

Wizards of the Coast

Hasbro's digital gaming division, known for franchises like Magic: The Gathering.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

What’s next

Hasbro expects to continue its momentum in 2026, guiding for 3-5% revenue growth and operating margins of 24-25%. The company also plans to restart share repurchases with a new $1 billion authorization.

The takeaway

Hasbro's strong financial performance, driven by growth in its Wizards of the Coast division and a return to growth in consumer products, demonstrates the company's ability to adapt and innovate in the evolving toy and entertainment landscape. The company's focus on strategic partnerships and digital initiatives positions it for continued success.