Hasbro Price Target Raised to $112 by Jefferies

Analysts cite strong performance and growth potential for the toy and entertainment company.

Published on Feb. 7, 2026

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Jefferies Financial Group has increased its price target for Hasbro (NASDAQ: HAS) stock from $95 to $112, maintaining a buy rating on the shares. The analysts cited Hasbro's solid performance and growth prospects across its diverse portfolio of iconic toy and entertainment brands like Monopoly, Play-Doh, Nerf, and Transformers.

Why it matters

Hasbro is one of the largest and most well-known toy and entertainment companies globally. An increased price target from a major investment firm signals confidence in the company's ability to continue growing its business and delivering value to shareholders.

The details

In their research note, Jefferies analysts highlighted Hasbro's strong brand portfolio and its success in leveraging those brands across retail, digital, and entertainment channels. The firm also noted Hasbro's recent acquisitions and partnerships, which are expected to further bolster the company's growth potential.

  • Jefferies published its updated price target and rating on Hasbro on Friday, February 7, 2026.

The players

Jefferies Financial Group

A global financial services firm that provides investment banking, asset management, and wealth management services.

Hasbro, Inc.

A multinational toy and entertainment company known for iconic brands like Monopoly, Play-Doh, Nerf, and Transformers.

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The takeaway

Hasbro's diverse portfolio of beloved toy and entertainment brands, combined with its ability to successfully grow its business across multiple channels, continues to attract positive attention from Wall Street analysts and investors.