PENN Entertainment Partners with Birches Health to Expand Responsible Gaming Resources

The new partnership will integrate new tools and services into PENN's online gaming platforms.

Apr. 1, 2026 at 1:05am

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PENN Entertainment, the parent company of theScore Bet and Hollywood Casino, has announced a new partnership with Birches Health, a leading online behavioral health services provider. The partnership will integrate new Responsible Gaming (RG) resources and tools into PENN's online gaming platforms to promote safer and more responsible gambling practices among its customers.

Why it matters

As online gaming continues to grow, there is an increasing focus on providing robust responsible gaming resources to help customers gamble safely and avoid potential addiction or other negative impacts. This partnership demonstrates PENN's commitment to prioritizing responsible gaming as a key part of its business strategy.

The details

Through the new partnership, Birches Health will provide a suite of RG tools and services that will be integrated directly into theScore Bet and Hollywood Casino's online platforms. This will include access to self-assessment quizzes, personalized feedback, and connections to professional counseling services for customers who may be struggling with problem gambling behaviors.

  • The partnership was announced on March 31, 2026.

The players

PENN Entertainment

The parent company of theScore Bet and Hollywood Casino, a major player in the online gaming industry.

Birches Health

A leading provider of online behavioral health services, specializing in responsible gaming resources and support.

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What they’re saying

“We are committed to providing our customers with the tools and resources they need to gamble responsibly. This partnership with Birches Health will allow us to significantly enhance our responsible gaming offerings and support the wellbeing of our players.”

— Jay Snowden, CEO, PENN Entertainment

What’s next

PENN and Birches Health plan to roll out the new responsible gaming resources across theScore Bet and Hollywood Casino platforms in the coming months.

The takeaway

This partnership demonstrates PENN Entertainment's proactive approach to responsible gaming, recognizing the importance of providing robust support and resources to its online gaming customers. It sets a positive example for the industry as a whole.