State College, Pennsylvania Wins 2026 USA TODAY 10BEST Readers' Choice Award

The college town home to Penn State University is recognized for its blend of student life and local charm.

Mar. 2, 2026 at 11:47pm

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State College, Pennsylvania, home to Penn State University, has been named the winner of the 2026 USA TODAY 10BEST Readers' Choice Award. The rural college town is celebrated for its beautiful natural scenery, lively student-driven events and festivals, and growing culinary scene of local pubs and eateries that blend student life with the area's unique local charm.

Why it matters

The 10BEST Readers' Choice Awards are a prestigious national recognition that highlights the top destinations, attractions, and experiences across the United States as voted by the general public. This award puts State College on the map as a must-visit destination for travelers seeking an authentic blend of university energy and small-town appeal.

The details

State College is known for its vibrant student life centered around Penn State University, with the campus hosting a variety of events, arts performances, and lively festivals throughout the year. Visitors can attend a football game, explore the town's nearby parks and trails, and savor the growing culinary scene of local pubs, restaurants, and eateries.

  • The 2026 USA TODAY 10BEST Readers' Choice Awards were announced on March 3, 2026.

The players

Penn State University

A public research university located in State College, Pennsylvania that is the largest single-campus university in the United States.

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What they’re saying

“State College is a hidden gem that blends the energy of a college town with the charm of a small community. This award is a testament to the unique experience we offer visitors.”

— Betsy Whitman, Director of Tourism, State College, PA

What’s next

State College officials plan to celebrate the 10BEST award with a special community event featuring local food, music, and activities.

The takeaway

The 10BEST award highlights how State College, anchored by Penn State University, has cultivated a vibrant destination that appeals to both students and visitors alike through its mix of academic, cultural, and culinary offerings set against a backdrop of beautiful rural Pennsylvania scenery.