Thom Browne x ASICS Collaborate on 'The Working Hour' Zine

Exploring the Intersection of Luxury and Motion in Tokyo

Apr. 10, 2026 at 4:10pm

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An extreme close-up of shimmering, high-contrast sequins and textured fabrics, capturing the glamorous, high-fashion aesthetic of the 'The Working Hour' collaboration between Thom Browne and ASICS.The limited-edition 'The Working Hour' zine from Thom Browne and ASICS blends luxury and motion, inviting readers to reflect on the complexities of modern life.Today in Pittsburgh

Luxury fashion brand Thom Browne and sportswear giant ASICS have teamed up to create a limited-edition zine titled 'The Working Hour' that challenges the boundaries between high-end and everyday. Featuring striking imagery of a figure sprinting through the streets of Tokyo in a tailored suit, the project explores the tension between the rigid and the fluid in modern life.

Why it matters

This collaboration transcends traditional brand categories, blending luxury and functionality in a thought-provoking way. By using the vibrant backdrop of Tokyo, the zine comments on the collision of tradition and innovation, inviting readers to reconsider the definitions of work, play, and personal identity.

The details

The central image of the zine depicts a person running through the streets of Tokyo in a full suit, a visual metaphor for the contradictions of contemporary life. Photographer Robbie Lawrence captures the energy of the city, which becomes a character in the narrative. The limited-edition nature of the zine adds an element of exclusivity and scarcity, mirroring the fleeting nature of the central theme of motion.

  • The Working Hour zine was released in April 2026.

The players

Thom Browne

A luxury fashion designer known for his avant-garde tailoring and conceptual approach to menswear.

ASICS

A leading global sportswear brand that has collaborated with Thom Browne on this unique project.

Robbie Lawrence

The photographer who captured the striking imagery featured in The Working Hour zine.

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The takeaway

This collaboration between Thom Browne and ASICS showcases how fashion can transcend traditional boundaries and become a platform for cultural commentary. By blending luxury and motion, the project invites readers to reflect on the complexities of modern life and the power of creative collaboration.