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American Red Cross partners with 'The Pitt' for blood drives
The collaboration aims to boost local blood donations through a series of on-campus events.
Apr. 8, 2026 at 12:36pm
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The American Red Cross has announced a new partnership with the popular medical drama television series 'The Pitt' to host a series of blood drives at the show's fictional Pittsburgh Trauma Medical Center. The goal is to raise awareness and increase blood donations in the local community.
Why it matters
Blood shortages are an ongoing challenge, and the Red Cross is constantly seeking new ways to engage the public and encourage more people to donate. By teaming up with a widely-watched TV show set in Pittsburgh, they hope to tap into a large, engaged audience and inspire more residents to roll up their sleeves.
The details
As part of the collaboration, 'The Pitt' will feature storylines and scenes highlighting the importance of blood donation. The Red Cross will also set up mobile blood donation units on the show's production campus, allowing fans and crew members to donate blood between takes. The first blood drive is scheduled for May 15th, with additional events planned throughout the year.
- The partnership was announced on April 8, 2026.
- The first blood drive is scheduled for May 15, 2026.
The players
American Red Cross
A non-profit organization that provides humanitarian aid, including collecting and distributing blood and blood products, in the United States.
The Pitt
A popular medical drama television series set in the fictional Pittsburgh Trauma Medical Center.
What they’re saying
“We're thrilled to partner with 'The Pitt' to help raise awareness and drive blood donations in the Pittsburgh community. Their large and dedicated fan base makes them the perfect platform to inspire more people to give the gift of life.”
— Samantha Wilkins, Regional Director, American Red Cross
“Blood donation is a cause that's near and dear to our hearts, and we're excited to use our platform to encourage more people to get involved. We hope our viewers will be inspired to roll up their sleeves and make a difference.”
— Dr. Emily Parsons, Medical Consultant, The Pitt
What’s next
The first blood drive with 'The Pitt' is scheduled for May 15, 2026, with additional events planned throughout the year.
The takeaway
This partnership between the American Red Cross and the popular TV drama 'The Pitt' represents a creative way to boost blood donations in the Pittsburgh area by leveraging the show's large and engaged fan base. It's a win-win for both organizations as they work to address an ongoing need for blood products in the community.
